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Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry

Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry. HTM 402 January 2008 Sue Giles, Data Librarian Jane Schmidt, Hospitality and Tourism Librarian. Everything is not on the “web”. Books and reports in the library

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Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry

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  1. Some Resources for Strategic Marketing Planning in the Hospitality & Tourism Industry HTM 402 January 2008 Sue Giles, Data Librarian Jane Schmidt, Hospitality and Tourism Librarian

  2. Everything is not on the “web” • Books and reports in the library • Licensed products such as business databases are not publicly available e.g NetAdvantage • Periodical databases are proprietary e.g CBCA, Proquest • Restricted Statistics Canada data includes: • Specialized products • CANSIM (26+ million time series of data) • Census (Some levels of data restricted)

  3. Industry and socio-economic resources • Starting Points • Library catalogue (search by keyword) • Research Guides • Specialized databases: Netadvantage, Business and Company Resource Centre • Statistics Canada • Census • Public websites

  4. Research guides Developed by the library to help users: • Company/Industry sources • Social Science Data (Map & Data resources site) • Canadian Census data • Toronto Neighbourhood Census data • Market Research • http://www.ryerson.ca/library/guides.html

  5. Specialized Databases • Business and Company Resource Centre • Netadvantage • Periodical Databases: http://www.library.ryerson.ca/indexes_title.html

  6. Statistics Canada Resources • Welcome to Statistics Canada: • Home page - Search the site, Latest indicators • The Daily • Statistics: By subject • Statistics: Summary tables • CANSIM II (also via E-Stat) • Publications (includes on-line catalogue) • http://www.statcan.ca./menu-en.htm

  7. Statistics Canada ResourcesCensus based information • Canadian Community Profiles • Census (also via E-Stat) • Profiles, Highlight tables, Topic-based tabulations • Census Tract Profiles • GeoSearch • Census via E-Stat (find via Library catalogue) • Only Profile data • Easier to work with sometimes • Can produce maps

  8. The Daily contains articles, often with statistics, about the latest publications from Statistics Canada • Usually gives source(s) and these may be available elsewhere on the website if you need more detail • http://www.statcan.ca/start.html

  9. Statistics: By Subject • By subject – left side menu • Choose from a list • Get a list of sources related to the topic • Can be a good starting place as there are links to other sections of the website that will be mentioned in this presentation • http://www.statcan.ca/start.html

  10. Canadian Statistics • Summary tables about Canada (formerly Canadian Statistics) • Many tables on a wide range of topics • Tables often have a Statistics Canada catalogue number and/ or a CANSIM (II) number which can be used to get further information • http://www.statcan.ca/start.html

  11. Canadian Statistics E-Stat Statistics Canada’s website

  12. CANSIM (II) • Huge database of socio-economic data • Over 26 million “series” including “time series” • CANSIM is on the main Statistics Canada website but there is a charge for the data • CANSIM via E-Stat is identical but offers the data free of charge: http://www.statcan.ca/english/Estat/licence.htm(Also by title in Library catalogue)

  13. Publications Collection of useful links: • Free internet publications (many are listed in the Ryerson Library catalogue) • Free studies on specialized topics • ONLY searches publications not other sections • Use Integrated Search and browse option • Publications or cd-roms for sale are often free to universities, do a title search in the Library catalogue • http://www.statcan.ca/english/pub/index.htm

  14. Specialized Stat.Can. Products– Business Data LOOK IN LIBRARY CATALOGUE for: Canadian business patterns: Gives establishment counts by CD/CSDs (municipalities) by 6 digit NAICS Financial performance indicators for Canadian business: Gives Key Financial ratios by industry. Designed to serve as financial benchmarks against which individual firms and industries can be prepared Small business profiles (Performance Plus): via Strategis website: http://sme.ic.gc.ca/epic/site/pp-pp.nsf/en/Home

  15. Canadian Community Profiles • Basic Census data for communities in Canada. Problem of amalgamation in 2006. • Available for 1996 Census and 2001 Census and some of 2006 Census data • http://www12.statcan.ca/english/census06/data/profiles/community/Index.cfm?Lang=E

  16. Census data More data available via the web than ever before including data, maps and analysis • Important to enter via Library website as there are different levels of access • Census 2006 http://www12.statcan.ca/english/census/index.cfm • Census 2001 http://www12.statcan.ca./english/census01/release/index.cfm

  17. Census data - 2006 Topics released so far: • Population and Dwelling counts • Age and Sex • Families and Households • Marital status including common-law status • Housing and shelter costs • Language • Immigration and citizenship • Aboriginal Peoples Not yet available: Occupation, employment, education and income.

  18. Useful websites: City of Toronto • Information on the business environment and the social, cultural and economic environment is available: http://www.toronto.ca/

  19. City of Toronto - Cultural • Under Living in Toronto > Your City > Toronto Facts > Demographics can find • Toronto Neighbourhood Profiles • Toronto Ward Profiles • Toronto Community Health Profiles (broader than it sounds) • Toronto Employment survey • Under Toronto Facts also link to Toronto Maps • It is possible to customise a map and print it out

  20. City of Toronto - Business • Under Doing Business > Invest in Toronto • See Labour Force for a detailed Industry Profiles site with a downloadable file • See Real Estate for Employment District Profiles • See Publications and Reports > Business Development for relevant reports, also >Food and Beverages

  21. Other Resources • Canadian Restaurant and Food Services Industry http://www.crfa.ca/default.asp • Look under Research • FoodService Facts: Publication on Reserve • Conference Board of Canada E-Data: Do a keyword search in Library Catalogue. • FP Markets Canadian Demographics – Available on a computer in the Library (Quickshare)

  22. More Resources • Services Canada – Labour Market Information, for Local Labour Market http://www.labourmarketinformation.ca/standard.asp?pcode=lmiv_main&lcode=E • Canadian Tourism Commission: See Research and Statistics http://www.corporate.canada.travel/en/ca/index.html

  23. Library Contacts • Research Advisory Office RBB2-168 • 11:00-2:00pm Monday to Friday • (416) 979-5144 for appointment • Reference Desk staff at Library • Phone Reference Desk • (416) 979-5055 Option 3 • E-mail refdesk@ryerson.ca • Ask a Librarian Chat: http://www.library.ryerson.ca/ask.html

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