How important is schema markup in SEO?

1. How important is schema markup in SEO? Sanjeev Rai Follow Feb 6 · 5 min read What is Schema? Schema markup is simply known as a markup that will help major search engines in becoming smarter by feeding them data that too in a structured manner. Search engines that are now on a great level want to be fed in a structured manner where the user would identify each ingredient to it. It’s still the thing to wonder that how Schema does it, it can be one of the reasons that it would categorize items in the user’s website that it can describe to the search engines to categories. In order to understand, we are taking the “Thing” item for instance:

2. Thing This is the most generic type of item and here are some of the properties with a brief description: This item type in the SEO basically has properties like additional type, description, image, name, sameAs and URL. These are the properties that are used in order to further describe to the search engines all about the item. This also conveys the search engines where is the place to find more relevant information about the item that has been linked to the page that contains that specific info. For example, the property image: This is basically a URL that points to a very secure source of the image of the item. Here is the natural HTML code of an image that will look something like this: <h2>Site Speed</h2> <img src=”/Speed-up-your-website-with-CDN.jpg” />

3. Wherein integrating the Schema code, will make it look like this: <div itemscope itemtype=”http://schema.org/ImageObject"> <h2 itemprop=”name”>Site Speed</h2> <img src=”/Speed-up-your-website-with-CDN.jpg” itemprop=”contentURL”/> What is the difference? The normal HTML code that will be written is bound to tell the search engine that this is basically an image that’s most probably about the site speed and the file name of the image is speed-up-your-website-with- cdn.jpg. And the schema SEO code will tell the search engines that URL is particularly a segment that is about an image and the name of the image is same and to be exact “Site Speed” and the actual URL of the image file itself is name d as “/speed-up-your-website-with- cdn.jpg There are two URLs among them one of them is where the search engines would have to guess and they have to rely on its semantic intelligence instead of being told the particular details about what, where, when, how, etc. Search engines want to be sure about everything that they display to their end-user as they hate guessing hence, they will not only gather the data. Search engines would like to identify the fact and the particulars and show these to the end-users.

4. This is exactly the purpose for which the Schema has been made. This basically makes search results richer and authentic for the average searcher. This is known to be an important development as it basically makes the Google rich snippets a more comprehensive place for search engines. In case the Schema will continue on and become the norm in the code of all websites then it will be making the search engines extremely wiser just by feeding it more data that too in a structured manner. You will be amazed to know that Schema is being implemented in a good number of websites. It is recommended that You should too implement Schema on your website. How does it affect SEO? As a matter of the fact, the search engines will be able to serve their users better just by churning out the structured data that they’ve gathered into their search results page or SERPs that are usually in the form of rich snippets. The Schema code is basically used in order to help the average searcher just by displaying the scheduled event dates and locations right into the search results page and the user can click on the specific event date and/or location that they want to attend to. This is affecting the SEO by first increasing your Click Through Rate with users. Rich snippets generally display the relevant results in a manner that is useful, easily consumable and quick.

5. There Markup effects the SEO is a direct ranking increase. Usually, here’s a claim that feeding the search engines with the structured data is considered helping them understand your webpages extremely quicker and that will result in high rankings. is another way by which the Schema How can you apply it to your Website? Implementing Schema Markup is extremely easy to implement. The hard way is to by studying Schema documentation and hardcoding the same in your HTML. The not-so-hard way is basically to implement this just by using Google’s Structured Data Markup Helper. It will not feel extremely hard when you know your HTML, really well. All you have to do is just select your structured data type, enter your URL and start tagging. After the first step just click on the Create HTML button that is on the upper-right and scroll down to the parts with the yellow highlights in your scrollbar. Now the step that follows is to copy the parts with the yellow highlighted code. That will be your Schema markup. After this just paste it at the place where it should be located ideally that is as indicated by the demo source code. This will be extremely easy if you simply download the HTML source but in case you’re using PHP and other scripts on your web page then you just might just want to install the code manually. After the previous step just enters the cod and make sure to check if your structured data is read correctly by

6. the google structured data testing tool. The easiest of the way to apply the schema on your website is through plugins as the number of word press users has increased. If you are a beginner in SEO then you can also click on SEO Tutorial that guides you easily and by this schema tutorial, you can easily learn how to use Schema in SEO. Original Source