How to Rank Your Keyword without Backlinks?

1. How to Rank Your Keyword Without Backlink? In this ocean of the digital world, everyone is hunting their goal like a shark and everyone wants their share of the reward. And the reason behind this is each and every digital marketing expert is on the chase to the top spot. Now the question arises that whether you can rank your keywords without any backlink, and the answer is; indeed you can. Now before proceeding to the process, you should have more details in your bag to start the journey. Let’s start with the introduction of the “rank of a keyword” or “keyword rank”. In layman’s terms, a keyword is any word that is being used to search about a specific topic and the rank is the place or position of that term on various lists or parameters. Generally, the terms “query” and “positioning” are preferred more by the users although keywords and rank are the subtexts for these two more comprehensive definitions. In short, the distinction is subtle but it is very important.

2. Rank generally refers to a position that is seen by everyone and that position is absolute but the catch here is that Google doesn’t work like that way anymore. Positioning on the other hand basically refers to where a site is placed in the page that is relative to subtle modifiers that are used by Google such as user personalization, geolocation, and presence of local items like a map pack. You can definitely rank for a competitive keyword without even building a single backlink to your page. As we know that SEO strategies are somehow related or based on Google guidelines, but we tend to overlook some crucial aspects of it, paying them thousands of organic visits to a specific single page every month and find in order to replicate the results. A keyword is very specific to exactly what has been entered in the search box that too without the use of stop words or modifiers, these things are taken into account by the query. In fact, the results are returned by Google for the words that are not even the part of your query term but they are somehow related to it hence, the keyword is a bit too specific to be accurate. Let’s Positioning or keyword Rank Understand the Query There is one thing that should be clear that a website has always the need for links. Everyone in the business of digital marketing is aware of the fact that Google itself has stated that anyone can rank without links and it is not that much impossible to maintain the positioning that too in a moderately competitive query to a competitive one, there is a need of links.

3. It doesn’t matter however you get those links, whether you acquire a different set of strategies or anything else but in the end, you will need links because it is a must. Let’s Understand the Process of in Increasing the keyword without Backlink Building Ranking Websites generally have a set of internal ratings that are provided by the Google that is basically made up of hundreds of ranking factors, in fact, these ranking factors can be up to thousands hence; enhancement across the other signals, in simple words; outside of links can be a very impactful factor for a site’s position or ranking. Here are some of the facts that can help in improving your ranking without the help of backlinking: 1.Site Crawl & Indexing

4. The factors that are involved in these sections are that Google should be able to crawl your website’s pages very perfectly. There should not be any spider traps or redirect loops. The canonicals of the website should be performing well always. There should be a regular check on your website regarding the fact that your website should not be creating any roadblocks because if it does then Google might chase off your website. In order to check these mentioned facts, you should use a tool such as Screaming Frog and monitor the rate of your site being crawled and make sure that to check with a mobile user agent. 2. Page Speed This is basically considered as one of the ranking factors as per the guidelines of Google. This can be an arrow in the dark as we are aware of various factors that they work for

5. sure but we are still not aware of the fact that page speed works or not, we are basically relying on the fact that Google has told us that it works hence, we are doing it. This can be understood with an example, suppose that a user search for a keyword and two results in that page are having same qualities including the level of the content and everything else then Google will use the page speed of either websites as a measure of tie-breaking and the website that has a faster speed will end up on the top spot. These things are not disclosed by Google to the world as knowing all tactics of it can be lethal sometimes. However, if your website is ranking in the top 50 then it’s good and if you have not improved your website’s page speed then it is highly recommended that you should give it a try and see a boost in your results. As discussed earlier that this fact is not disclosed by Google but it is recommended that you should check your website’s page speed at regular intervals that too with Google’s specifications and if it is coming in over 10 seconds on the full page load and over 4-5 seconds on the DOM (Document Object Model) then it can be derived that improvements of 50% or more in that speed can be done and your website will experience a huge enhancement in the terms of keyword rankings and the traffic of the website.

6. 3. Schema As a matter of fact, we know that schema is not known not as a direct ranking factor of the keyword ranking process, however, it is a part of the mechanism that makes the pages end up in certainly featured snippets hence, there is a need to review and find the finest schema that is the best for you and your dear website. The schema that is used by Google most commonly is the JSON-LD version. Please remember that the content in the schema should match with the content on the page and it should be all about the initial meaning of the printed content on the page. If this condition is not met then it is very likely of Google to consider it cloaking and send your website a notice of manual action.

7. 4. AMP AMP basically elaborates to Accelerated Mobile Pages and they are responsible for nothing except for the fact that they are required for speeding up the process of the rankings of the pages on Google and they are mandatory for the page placements. They basically act as a catalyst. Let’s understand it with an example, suppose you want to end up in the Ad slider of the Google and you don’t want to be in the Google Ad program then it is mandatory to have the AMP pages that will help you in putting your pages to the place where it has never been before. And the same process goes for the stories as they follow the same algorithm.

8. 5. On-Page Optimization & Content Relevancy The title tag is the initial point from where the relevancy of the content starts. In order to end up on the top of the result of a query, you should add the keyword on the title tag also. The expert should use their important keyword in the query and place the important words to the left. As a matter of fact, we all know that Google uses the pixel width in order to determine the length of a tag hence, if the words are kept under 60 characters that too with spaces then it is hundred percent sure that your tag will fit the space allotted in the SERPs almost every time.

9. 6. Captions and Alt Tag Around the Image Now, let’s talk about the image search on Google. It is also utilizing the captions and alternative tag around images that exist in them in order to help in ranking them better in an image search. Hence, next time you are adding an image, consider inserting captions to it. 7. Content

10. The floccinaucinihilipilification but you will be surprised to know that it is the main part of the SEO. Please make sure that you insert the traffic luring keywords in the content of your website. effects of the content may seem to be There are many cases lying on the web that will depict you the worst situations of various websites that have knowledgeable content but are not entering the top results because of a lack of the keyword placement in their website’s body. The main reason behind it is that the Google is an AI search engine and it has been flaunted more over the web as the most intelligent engine but the fact is that it is not good in interpreting language hence, you must stuff the keywords in your website’ content so that it can be recognized easily. Let’s understand it with an example, suppose you are selling Dry T-shirts and you displayed a page about it with images and content then if a human will come across the page then he will identify that you are talking about the T-

11. shirts but Google will not understand it if you have not stuffed the keyword as per the algorithm allowance limit. Hence, it is always said that when working with Google consider Google as your newborn offspring. To know more about SEO strategies, check out our SEO tutorial. Conclusion Apart from all the things that are mentioned above, in order to rank the keywords without the use of backlinks or we can say without building backlinks, you should work on your page visibility and implement the improvements in all the factor that are mentioned above in order to make your website enhance its positioning that too without the creation of backlinks. In simple terms, a website can rank in a better position without any backlinks only for some particular terms or keywords that are not much competition but there is no surety that they will retain their position there for a long time, however, implementing the above techniques could pump up their lifespan. Source