13 Effective Strategies to Increase your Website Conversion in 2022

2. Optimize your Keywords It isn’t just about stuffing some words randomly into your content, but conducting proper and thorough research that allows us to develop a good keyword list for PPC and SEO. Keyword research helps find out what topics one should write about and what phrases they should use while creating content like the meta description, the page title, the URL, headers and a few times throughout the article. To conduct keyword research, one can use tools like Ahrefs and SEMrush. These sites show what keywords competitors are using, and how often people search for them.

3. Create Gated Content Gated Content? you may ask! But how many times have you lost track of your visitors or lost out on valuable information about them after their visit to your website? Creating gated content trades access to content on the page for an action from the visitors. In most cases, providing basic lead information.

4. Write Guest Posts Indulge in the act of writing content for another company’s website. In other words, guest posting. Start writing guest posts for quality websites if you want to generate backlinks, boost referral traffic, and increase Search Engine Results Page (SERP) rankings. If you stay consistent and focussed, sooner or later Google will help you generate better conversions over time. Have a Call to Action (CTA) How can you expect your landing page and sales pages to convert leads into customers, when your CTA is weak? Create a sense of urgency, experiment with different CTAs, play around with its position on the page and also explore new CTA icons as well. That way, you will capture your audience where they are, educate them and convert them! Click here to learn more about: Strategies to Increase Website Conversion