Contextual Advertising Market expected to be worth 297.68 billion USD by 2023

1. MarketsandMarkets Presents Publishing Date: August 2015 Contextual Advertising Market market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80%

2. About our Report • The contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023. The growth of this market is driven by increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement among others. • The report covers the contextual advertising market based on type, deployment, industry, and geography. • Based on type, activity-based advertising is expected to account for the largest share of the overall contextual advertising market in 2018. Activity-based advertising is a type of contextual advertising that is done based on users’ browsing history and cookies. This type of advertising typically comprises graphics, logos, pictures, and texts, among others. These advertisements appear on webpages, e-mails, and instant messaging (IM) applications.

4. Inside of Report Browse: • 33 market data tables. • 45 figures spread through 123 pages. • in-depth TOC on "Contextual Advertising Market - Global Forecast to 2023" • North America holds the largest share of the contextual advertising market. This can be attributed to the presence of key players such as Google (US), Facebook (US), and Microsoft (US) in the region. In North America, there is a large number of social media and smartphone users, and the spending on advertisements is exceptionally high compared with other regions. In addition, penetration of mobile devices is high in the US, followed by Canada; this provides marketers a stronger channel to target potential customers. • Activity-based advertising is a type of contextual advertising that is done based on users’ browsing history and cookies. The largest market share of activity-based advertising can be attributed to the growing number of internet users. The demand for display advertising is increasing as it is the era of social media and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or previously accessed browsing information.

5. Table of Content 1 Introduction (Page No. - 13) 1.1 Objectives of Study 1.2 Definition 1.3 Scope of Market 1.3.1 Markets Covered 1.3.2 Years Considered for Study 1.4 Currency 1.5 Limitations 1.6 Market Stakeholders 2 Research Methodology (Page No. - 17) 2.1 Research Data 2.1.1 Secondary Data. . 13 Appendix (Page No. - 116)     13.1 Discussion Guide      13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal      13.3 Introducing RT: Real-Time Market Intelligence 

6. Contextual Advertising Download Free Sample Pages :- https://www.marketsandmarkets.com/requestsample.asp?id=165798900 The research methodology used to estimate and forecast the market size begins by capturing the revenues of key players and their shares in the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The breakdown of profiles of the primary respondents has been depicted in the following figure. In addition, few organizations associated with the market include Digital Advertising Alliance and American Marketing Association.

7. Company Coverage • Google (US), • Media.net (Dubai), • Facebook (US), • Microsoft (US), • Amazon.com (US), • AOL (Austria), • Yahoo (US), • Twitter (US), • IAC (US), and • Amobee (US).

8. Summary According to the MarketsandMarkets forecast, the contextual advertising market is expected to be worth USD 125.79 billion in 2018 and is likely to reach USD 297.68 billion by 2023, at a CAGR of 18.80% between 2018 and 2023. The major factors driving the growth of the market include increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement. Based on type, activity-based advertising is expected to account for the largest share of the overall contextual advertising market in 2018. Activity-based advertising is a type of contextual advertising that is done based on users’ browsing history and cookies. This type of advertising typically comprises graphics, logos, pictures, and texts, among others. These advertisements appear on webpages, e-mails, and instant messaging (IM) applications.

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