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Enterprise Visibility Accelerator (EVA) – Position2

Download the Whitepaper from http://info.position2.com/evalp Enterprise Visibility Accelerator (EVA) from Position2 is based on a unique methodology. It helps B2B marketers tackle the three-fold digital marketing challenge. With EVA, existing digital assets are repurposed and published across various online and social channels to boost brand visibility through improved search engine rankings. Take a look at this presentation to see how your brand can benefit from EVA.

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Enterprise Visibility Accelerator (EVA) – Position2

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  1. EnterpriseVisibility Accelerator Increased Visibility for Your Digital Content

  2. 1 Challenge: 2 3 An Ever Expanding Media Landscape • You need to have your assets across multiple channels • Multiple channels use multiple formats • Each channel (site) has its own set of best practices Mobile Business Site/Blogs Search Engines B2B Landscape IT Site/Blogs Entertainment Brand Sites Media Sharing Social Networks *Source: Ogilvy

  3. 2 Challenge: 1 3 Changing User Behavior* Social Media (other than Blogs) Articles Blogs Case Studies Videos White Papers Webinars/Webcasts Infographics Mobile Content Mobile Apps • Users rely on content across channels and in formats that are convenient for them • Only 20% of readers remember a white paper’s content but 80% remember it when viewed as a video# 87% 81% 76% 73% 73% 64% 62% A 51% 38% 28% 0 10 20 30 40 50 60 70 80 90 100 *Source : CMI/MarketingProfs; 2014 #Based on: The Power of Visual Communication, HP Content Marketing Usage by Trend

  4. 3 Challenge: 1 2 Evolving Search Algorithms • Search results are a blend of websites, social profiles, videos, images and documents • High priority given to social content • Ranking high on search engines for all digital content is no longer optional, it’s critical “ If you have good content, Google will find you! ” - Matt Cutts, Google

  5. As a B2B Marketer, you need to ensure your digital content is • Present across multiple channels in multiple formats • Present across an ever expanding list of popular sites • Optimized to show up in search results • Tracked and monitored for views, social mentions, reach etc.

  6. Presenting “Enterprise Visibility Accelerator” • Repurposed into multiple formats • Published across online, social channels • Optimized for search engines PDF EVA PPT Whitepaper Blog Banner Ads Video Digital content (asset) is Landing Page & Email Infographic

  7. Benefit of EVA PDF PPT Whitepaper Video Infographic 40X 4X 1X

  8. For a discussion on how we can help grow your business … US: +1 (650) 618 8900 marketing@position2.com www.position2.com Download Whitepaper

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