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Social media KPI or Key Performance Indicators shows how your social media channels are performing. Not only they do indicate social media performance but also prove social mediau2019s ROI for your business. Every business has their specific uses for specific social media channel, and they have their own specific KPI numbers. It also shows if your digital marketing agency is getting you connected to the right target or not.
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Does Your Digital Marketing Agency Track These Social Media KPIs? Social media KPI or Key Performance Indicators shows how your social media channels are performing. Not only they do indicate social media performance but also prove social media’s ROI for your business. Every business has their specific uses for specific social media channel, and they have their own specific KPI numbers. It also shows if your digital marketing agency is getting you connected to the right target or not.
Here are few important KPIs to look for Impressions — it shows how many times your post was seen in someone’s feed or timeline. It is not necessary that the person viewed the post have played it or read it. Follower count — the number of followers added at every step shows how your social media is working. The rate of nelly added followers may increase with specific campaign or time.
Audience growth rate — the most important math your digital marketing services should do is calculating this. This demonstrates how your follower count is changing over period. It is calculated by counting net new follower / total follower x 100. Likes — it shows the number of times your followers interacted with a social media post by clicking the Like button.
Comments — having comments on post is a good thing as it shows people are interacting with your brand. But comments can be negative or positive both. Social media marketing services experts’ advice not to have negative comments as they can diminish your brand image. Conversion rate — it is the number of actions performed in your social media CTA. It is much cleared data as compared to the total number of clicks received on the post. A high conversion rate means that your post has delivered something valuable to your audience!
Click-through rate (CTR) — it is the percentage of post view versus CTA (call to action). This provides insight if your content engaged correct audience’s attention and if the post has compelled them to act. Ask for this value to your digital marketing services provider. Bounce rate — like website, social media platforms also show bounce rate. It is the percentage of visitors who visited your social media page but left quickly without making any action or interaction. It happens when your content is not engaging and connects with wring target group.
Cost per click (CPC) — it is the amount you pay for sponsored social media post. Tracking this is important to check if your investment is going right or not. Associating with the right digital marketing agency such as BHAAV helps you to grow your brand exponentially. They always monitor these KPIs and maintain a transparent relationship with their clients.
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