1 / 7

Genrative AI in Marketing

The role of AI in marketing cannot be overstated. With the exponential growth of digital channels and the ever-increasing demands for personalized, engaging content, marketers are turning to AI as a strategic ally

Pratik34
Download Presentation

Genrative AI in Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. GENERATIVE AI IN MARKETING

  2. The marketing community is aflutter with the new opportunities that generative artificial intelligence (AI) has opened up. The adoption of these potent AI systems that can produce creative assets and original content holds the potential to revolutionize the methods and approaches used by marketers to interact with consumers.DOWNLOAD PDF: https://www.marketsandmarkets.com/industry-practice/RequestForm.asp?page=Generative%20AI Generative AI Marketing the Next Frontier of Innovation

  3. According to Anthropic CEO Dario Amodei, “Using generative AI, a small team of marketers can match the output of an entire traditional ad agency." This efficiency gain allows brands to be more responsive to trends and test many more creative variations when running campaigns.A data-driven approach to content creation is also made possible by generative AI. Companies can optimize based on real customer engagement by running A/B tests on generated images and text. This gives the AI specific inputs to enhance its output. Generative AI Marketing the Next Frontier of Innovation

  4. Generative AI is being used by some creative brands, such as Made.com and Over, to generate product images dynamically based on search queries and user preferences. As a result, fewer costly product photo shoots are required.Yet there are those who disagree with generative AI. Superior human inventiveness still seems hard to match. Additionally, issues like misinformation, representation bias, and copyright infringement are being addressed. Generative AI Marketing the Next Frontier of Innovation

  5. Marketing is being revolutionized by artificial intelligence (AI), which gives companies access to more detailed consumer data, makes trend predictions, creates content, and offers individualized experiences and messaging. With AI, marketers can: importance of Generative AI in marketing

  6. • Analyze data with never-before-seen scale and accuracy to gain a deeper understanding of their clients. Subtle patterns in customer behavior and preferences are revealed by AI.• Automate procedures such as campaign analytics, customer segmentation, ad targeting, and media buying. This maximizes expenditure and boosts productivity.• Provide timely, individualized, and highly relevant content and messaging for each person. importance of Generative AI in marketing

  7. Founded in 2010, MarketsandMarkets™ is a sector research and growth-enabling firm that helps clients realize revenue opportunities in new and existing markets. We leverage our proprietary data platform and Knowledge Services practice to deliver actionable insights to organizations.The B2B economy is predicted to see the emergence of $25 trillion of new revenue streams that will displace existing workstreams. Knowledge Store, our AI-driven market intelligence platform, serves as the discovery and validation engine to evangelize these new growth opportunities.In March 2023, Forbes recognized MarketsandMarkets as one of America’s Best Management Consulting Firms. About MarketsandMarkets™

More Related