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Search Engine Optimization (SEO) • Definition: Optimizing online content to rank higher in search engine results. • Importance: Enhances visibility, increases organic traffic, and builds credibility. • Strategies: Keyword optimization, quality content creation, and backlink building.
Content Marketing • Definition: Creating and distributing valuable, relevant content to attract and retain a target audience. • Importance: Builds trust, establishes authority, and drives customer loyalty. • Strategies: Blogging, video marketing, and interactive content.
Pay-Per-Click (PPC) Advertising • Definition: Paying for ads based on clicks received. • Importance: Drives targeted traffic to a website for quick results. • Strategies: Keyword targeting, compelling ad copy, and budget management.
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