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In this presentation there are nine reasons were shown, why to use scraping. For more information related to Scraping, you can visit: https://socinator.com/social-media-automation/top-5-social-media-scraping-tools-to-automate-your-lead-generation/
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9 Reasons Why you should use Scraping!
TITLE & CONTENT LAYOUT Introduction Reasons to use Scraping Reference
Introduction Scraping, or content extraction can serve an unlimited number of purposes. Whether you're a new business or growing one, scraping helps you 10X your business growth with web data. Here are the top 10 reasons why you should use scraping from next time!
REASONS TO USE SCRAPING
TECHNOLOGY MAKES IT EASY TO EXTRACT DATA Access to technology is probably the most significant factor of all because it enables pretty much anyone to do scraping at scale efficiently. There’s a lot of content on the web to help you master web scraping and probably even more service providers. Furthermore, deploying bots at scale has become generally convenient. It allows companies to extract data at any scale.
INNOVATION AT THE SPEED OF LIGHT One of the things we like is how scraping and crawling are enabling businesses to create new products and innovate faster. The use cases are unlimited. And it puts the bar higher in terms of innovation by allowing easy access to web data to everyone, scraping forces you to improve your value proposition. It helps you innovate quicker because you can test and execute new ideas faster.
LEAD GENERATION TO BUILD A SALES MACHINE Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list purchase, or for sales leads. If you have better access to company data, it also means you can build an automated sales machine.
Marketing Automation platforms allow marketers to automate and simplify client communication by managing complex from a single tool. Marketing Automation assists very in areas like Lead Generation, Segmentation, Lead nurturing, and lead scoring, Relationship marketing, Cross-sell and upsell, Retention, Marketing ROI measurement. Marketing automation is a software platform and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks without any limitations.
The brand monitoring market is growing very fast. And for once, I think that we can all agree that checking other customer's reviews have become a fundamental step when buying online. Strangely enough, businesses do not always check reviews and ratings. Why? Well, it’s not that easy. There are so many platforms gathering reviews and ratings that you need to extract reviews from each website and then aggregate them. The outcome of improving your brand image in terms of ROI is just clear.
MARKET ANALYSIS AT SCALE What matters is quality over quantity.You don’t need big data, but rather smart data. You just need to collect data on specific websites that distributors use. Data processing might be a bit tricky since product references are not always the same.
Data is not only a mean to boost your business from a sales or marketing point of view. It also enables you to enhance your product and foster innovation. DATABASE ENRICHMENT ON DEMAND You need to build a database for a new product. You can add search or product metrics from other platforms. Data provided by your users aren’t enough? Well, you get it.
SEO LOVES DATA EXTRACTION Determine the title tags and the keywords that are targeting to get an idea of what is driving traffic to their website. If you have a website with lots of content, you could also perform a technical SEO analysis to check out broken links and verify how is your content performing across your entire website.
END-TO-END TESTING One of the best uses of scraping is testing. If you want to build a user testing scenario or monitor website performance, you need a bot.
FOR MORE INFORMATION, VISIT: REFERENCE https://socinator.com/social-media-automation/top-5-social-media-scraping-tools-to-automate-your-lead-generation/