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Understand the concept of Landing Pages

When people visit organically they land on a blog page or home page but when they visit by choosing an ad they are redirected towards specific landing page that matches the ad copy.

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Understand the concept of Landing Pages

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  1. Understand the concept of Landing Pages

  2. What is Landing Page ?? For leading the users with a particular action Landing pages are used for helping a specific purpose and they are developed and structured in a unique way. Users will not see this page as a first page when they a visit a website irrespective of the name Landing page. When people visit organically they land on a blog page or home page but when they visit by choosing an ad they are redirected towards specific landing page that matches the ad copy.

  3. Dedicated Landing Pages If the main reason of the blog is for registering people for your newsletter then a sign up box or an exit popup can do the job well and you don't require a dedicated landing page. You need a dedicated landing page when you want uses to carry out more complex work like selling or buying service. For convincing users and making them to convert you have a final opportunity through landing page.

  4. landing page has the following characteristics: 1. Single Product or Service is promoted 2. Plenty of information above the fold 3. Tough call to action message 4. Clear ‘call-to-action’ buttons 5. Branding 6. Headlines and sub-headings

  5. Features and benefits of Landing Page: 1. Remove the clutter 2. Minimize quit points 3.Use of popups

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