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Localedge-Hearst Media Services

Overview of our digital marketing solutions that can help any business get better results from their online investment.

RSchmitt
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Localedge-Hearst Media Services

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  1. Localedge/Hearst Media Digital Products Presentation Robert Schmitt– National Digital Sales Manager Link

  2. Goals & Objectives • To continue to build a strong relationship with our CMR’s in a changing environment • To assist our CMR’s current clients in lead generations in both print and online platforms • To review our new products and relay the benefits, both to client and CMR.

  3. History of Localedge • 1968 - Wilbur Lewis founded White Directory Publishers and The Talking Phone Book brand. • 2004 - White Directory Publishers is purchased by Hearst Communications. The Talking Phone Book brands are an addition to Hearst’s current line of Texas based phone books - Area Wide Phone Books (Associated Publishing Company 522) • 2010 – White Directory Publishers transitions its Talking Phone Book branding to Localedge. The Localedge branding more adequately reflects the complete line of product offerings of print and interactive.

  4. WDP/APC Print Markets

  5. Why Hearst?

  6. Localedge Digital ProposalSearch Engine Optimization Process DIGITAL

  7. Search Engine Optimization Three SEO Products Available SEO3 Search Engine Optimization with 3 keyword phrases and one geo keyword SEO6 Search Engine Optimization with a combination of 6 keyword phrases and geo keywords High-quality, low-cost way to achieve landing page views and leads. Fully optimized landing page is required for SEO3/6. Best practices are used in monitoring search engine algorithms to achieve highest results. Reports are available on the landing page and the keyword/search engine performance. SEOM Search Engine Optimization Managed program – this is the process of optimizing a client’s website. Our team will work with the client to achieve optimum results. Ongoing analysis is performed. SEOC Search Engine Optimization Custom program – By proposal only, no limit on keywords, no limit on geo areas, no geo-modifier required

  8. Search Engine Optimization Includes Powerful Landing Page

  9. Search Engine Optimization Includes World-Class Reporting

  10. Search Engine Optimization Includes World-Class Reporting – Landing Page Report

  11. Search Engine MarketingThree SEM Products Available • FIXED • Keyword selection & bid management • Targeted pre-set geography • Monthly summary reporting • Pre-determined packages • MANAGED • Specific keyword research & selection • Advertiser keyword list control • Detailed tracking & reporting • PPC reporting including click price info • Search engine & site reporting • Custom Scoping • Dedicated customer service rep • CUSTOM • Specific keyword research & selection • Advertiser keyword list control • Detailed tracking & reporting • PPC reporting W/click price information • Ad variation & testing • Search engine & site reporting • Custom Scoping

  12. WebsitesThree Levels AvailableStandard – Advanced - Custom • Standard • 5-20 Pages – 10 email addresses • Custom Domain Name • Domain-based email • Simple Editing Interface • User Reporting Tool • Shopping Cart • Video, SMM, SEO Integration • Static Contact Form • Standard Template • Advanced - includes all of the above plus…. • 20 email addresses • FTP Access • Custom Forms and Custom Static Template • Custom - includes all of the above plus…. • All items scaled to customers needs • Custom Forms and Custom Designed Site • Dynamic Forms • Custom Site Search • Database Integration • Custom Animation • Secure SSL • Custom Widgets Integration

  13. Mobile WebsitesThree Levels AvailableStandard – Advanced - Custom Promote your site, auto redirect • Features: • Auto Detect and Redirect • Auto Detect: your site will automatically recognize and format its content for over 5200 mobile devices. • Redirect: Push all you desktop traffic that is coming from a mobile site to your mobile optimized site. View site analytics, audience metrics • Mobile Content Management Build Data Capture Forms, connect API Manage Mobile Commerce QR Code Generator & Management

  14. Choose what you want to add to a page Easy to Use Portal Edit sections of your page Mobile Websites Create easy and custom forms Site Creation Guide; Walks you through each step of site creation Change templates, colors, & design layout.

  15. Social Media Management Features • Account setup on social networking sites • Blog interface that builds content and provides updates to social media sites • Flexibility to send updates manually or scheduled - easily through our dashboard • A venue for fresh and relevant content that promotes an active and engaged audience

  16. Social Media Management Product Details Social Media Management Is Interactive & Designed To Engage An Audience With Ease LocalEdge Offers 2 Social Media Management Levels Bi-Monthly LocalEdge reserves the right to change and may change business partners for fulfillment of any products including but not limited to Social Media Management at any time at the discretion of LocalEdge. All LocalEdge products, including but not limited to SMM are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. LocalEdge – a Hearst Media Services Company is a Division of Hearst Communications Inc. LE-6181.20.0212

  17. Custom Pages Product Details You Dream It, We Build It Custom Facebook Pages Provide Visual Appeal & Added Functionality • Features: • Custom Facebook Page designed based on customer needs • Performance Reporting • Scheduled performance calls with digital analyst Multiple Tabs Navigation Menu More Videos Widget Integration Click-thru capabilities Build Links to E-Commerce Search Integration Website Image Integration More… All LocalEdge products, including but not limited to Custom Facebook Pages are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. LocalEdge – a Hearst Media Services Company is a Division of Hearst Communications Inc. LE-6181.21.2.0212

  18. Reputation Management Your reputation is what you say about yourself and what others say about you. Managing your reputation is nothing new. Every business has been doing it for as long as businesses have existed. What's new is how the Internet and social applications have changed the way reputations spread. Do you know what they are saying about you?! Reputation Management – All easily managed through our user-friendly dashboard

  19. Advanced Reputation Management Product Details You’re Busy – Let Us Do the Work For You Advanced Reputation Management provides all the Features & Benefits from our Standard Product with a focus on allowing LocalEdge to monitor and respond to reviews on the advertiser’s behalf. • Added Features • Monthly status calls: review changes to online presence and responses • Managed Visibility across approximately 15+ major sites • Management & Response Services to Reviews across approximately 10+ major sites • Management & Response Services to Mentions across Facebook & the Web • Added Benefits • Gain knowledge & peace-of-mind to online reputation and status • LocalEdge will work to have the customer listed on important ratings & reviews sites with accurate information • LocalEdge will analyze information gathered in the reputation management tool, create effective responses on behalf of the advertiser  After seeking advertiser approval, LocalEdge will publish responses • - Ability to enhance positive rankings and address negative rankings where applicable All LocalEdge products, including but not limited to Reputation Management are subject to the applicable Contractual and Product-related Terms and Conditions associated with the purchase and performance of this and all products.  Some restrictions may apply.  LocalEdge reserves the right to change the Contractual Terms and Conditions at any time. LocalEdge – a Hearst Media Services Company is a Division of Hearst Communications Inc. LE-6181.43.2.0112

  20. Email & Mobile Marketing Text FREEb Mobile Marketing

  21. Direct Mail by Hearst Direct • Features • Turnkey Solution • Extra Large Postcard • Approximate size: 5.5” x 8.375” • 9pt Glossy Stock • Custom Design • Full Color • Stand –Alone Mailer • List Integrity • Benefits • Highly Targeted • More Personal • Tangible • Quick Response • Quick to Produce • Measurable • Cost Effective Offers Matter! A Call To Action is the most important part of a Direct Mail Campaign Fast, Effective, Affordable

  22. Yahoo Behavioral Targeting • The Right Message, To The Right Audience, At The Right Time • Easy-to-Read Reporting Based on Monthly Pacing of Impressions • CPM based - Cost per thousand • Can choose your own DMA and target your specific audience ex: females over 50 with $100k household income Internet Display Advertisement Featured on Yahoo! Network Websites

  23. Dashboard

  24. Processing & Rates • Processing • Digital orders are not processed through Elite • Billing • Digital orders are billed monthly to the CMR at the wholesale rate • Digital orders need to be billed monthly not annually based on the type of product • Rates • Rates are not published in R&D • Commissions are set by CMR • Reseller Agreement allows CMR’s access to the wholesale rate card

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