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DIGITAL MARKETING TRAINING IN BANGALORE

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge and are Fully For Job Orientation Bases.<br>www.nidmindia.com

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DIGITAL MARKETING TRAINING IN BANGALORE

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  1. HOW TO CHOOSE THE RIGHT KEYWORD www.nidmindia.com

  2. Keyword A keyword is a word or phrase on your website that matches the words and phrases people are entering into search engines www.nidmindia.com

  3. Types of Keywords Short-Tail Keywords Long-Term Evergreen keywords Intent Targeting Keywords Competitor Keywords Product Keywords Negative Keywords 1. 2. 3. 4. 5. 6. www.nidmindia.com

  4. 1. Short-Tail Keywords Short tail keywords are broad phrases people commonly use in their searches. These usually consist of one or two words The top 1,000 keywords make up for less than 20% of the search traffic. www.nidmindia.com

  5. 2.Long-Term Evergreen Keywords “Evergreen” simply means something that is long- term and sustainable. Content that doesn’t become irrelevant with time is known as evergreen content. Evergreen content is a good strategy when it comes to content marketing. www.nidmindia.com

  6. 3.Intent Targeting Keywords By leveraging data recovered from researching intent-driven marketing, advertisers increase traffic to their sites, attract better prospective clients, and can generate more leads. In fact, intent keywords are the most vital aspect of paid search. www.nidmindia.com

  7. 4.Competitor Keywords As the name suggests, competitor keywords are the keywords your competing companies use to achieve search listings.This type of keyword uncovers the words and phrases that drive traffic to your competitor’s website. www.nidmindia.com

  8. 5. Product Keywords Product keywords are terms related to certain specific products and brand offerings. For example, when we search for “copier”, more often than not we are greeted with products by “Xerox”. www.nidmindia.com

  9. 6. Negative Keywords Negative keywords can be termed as completely opposite of a phrase match. They prevent your ad from popping up when a particular keyword is used within the search parameters. It is also known as a “negative match”. www.nidmindia.com

  10. How to Choose the right keyword Look at search suggestions from google Think questions Ideal customers my have Check Google Keyword planner Find Trending Topics on Google Trends Free Keyword Research Tools www.nidmindia.com

  11. Thanks for watching +91 9611361147 www.nidmindia.com nidmindia@gmail.com

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