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Packaging equipped with AR features can gamify the consumer experience, turning mundane tasks like product assembly into interactive challenges. This not only entertains consumers but also encourages longer engagement with the brand.
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WebAR & AR Apps for Packaging Industry Defining WebAR WebAR & AR Apps for Packaging Industry refers to augmented reality experiences that are accessible directly through web browsers, without the need for users to download a specific application. AR Apps in Packaging These apps can provide interactive features like 3D product models, instructional guides, or immersive storytelling elements that enhance the consumer experience. Consumer Education For instance, food packaging could use AR to showcase nutritional information, ingredient sourcing details, or cooking recipes, enhancing transparency and consumer trust. Brand Storytelling By scanning a product package, users can unlock narratives about the brand's history, sustainability efforts, or the journey of the product from production to consumption. www.radaragency.io