Best Digital Marketing Course in Pace Career Academy

1. Digital Marketing Modules Pace Career Academy provides practical Advance Digital Marketing Course.

2. Social MediaAudit Social MediaMonitoring Social MediaManagement Social Online ReputationManagement Social MediaMarketing Social MediaPR

3. Social MediaAudit:  Research your social mediapresence  Analyzing your social media opportunityand threats  Recommending the ideal social media strategy  Executionplan

4. Social MediaMonitoring  Identifying convariations  Segregating convariations  Analyzingconversation  Insight & recommendationreport

5. Social MediaManagement  Strategic presence creation on socialmedia  Presence promotion andresponse management  Analyzing opportunities for socialmedia outreach

6. Online ReputationManagement  Researching and analyzing current online reputation  Defining a reputationscore  Recommending steps to improvereputation score  Execution ofrecommendations

7. Social MediaCampaign  Creation of campaignthought  Illustration of campaign execution – tool, Apps and prospective conversationstrategy  Deliverables (ROI) via campingexecution

8. Social media release  Identification of online PRObjective  Analysis of PROpportunities  Strategy Layout and Activation of bloggerand Influenceroutreach

9. Social MediaStrategy With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of fallingbehind. The benefits of social media campaigns are extensive – from increasing customer satisfaction to keeping tab on the competition, to marketing your latestproduct. Why not takeadvantage?

10. Facebook  Creatingprofile  Creatingpage  Contentdevelopment  Buzzcreation  Integration page with other social mediachannels  Post updates with links to the desired landingpage  Joining groups andpages  Addingmembers  Startingdiscussions  Sharinglinks  Creating facebook “like” button and badge, to place it in the website andblogs  Run contests, promotional campaigns,polls…  Video sharing via YouTube tabs ( for viralcampaigns)  Photo sharing via page flicker apps/ similarapps  Document sharing ( pdf, ppt, whitepapers, brochures,notes..)  Customized contact form/ registrationform  Promoteblogs/feed  Adding customtabs  Tagging use of various external interactiveApps

11. LinkedIn  Creatingprofile  Creating companypage  Integrating profile with other mediachannels  Addconnections  JoinGroups  Targeting and networking with theinfluencers  Starting Discussions ingroups  Active participations in relevant Q&A’s  Publish Pressrelease  Createpolls  Launch and promote events  Submitfeeds  Sharepresentation  Integrate blogs to theprofile  Sharelikes

12. Twitter  Creating twitterhandle  Post tweets with site link (content from thesite)  Following keyinfluencers  Use hash tags forkeywords  Retweet influentialtweets  Tweeting based ontrends  Post natural updatesfrequently  Influence mentions  Create a twitter badge and place it on thesite andblogs  Increase followers baseconstantly  Network and engage thefollowers

13. Google+  Createprofile  Createpage  ContentDevelopment  BuzzCreation  Integrating page with other social mediachannels  Post updates with links to the desired landingpage  Joining pages  Adding influencers to ourcircles  Startingdiscussion  Sharinglinks  Videosharing  Photosharing  Document sharing ( pdf, ppt, whitepaper, brochures,notes…)  Tagging

14. Pinterest  CreatingProfile  Creatingboards  ContentDevelopment  Buzz creation  Integration profile with other socialmedia channels/blogs  Addpins  Influence repines  Photo sharing withlinks  Sync infographics  Follow influencers  Follow relevant boards

15. Blogs AndQ&A’s •  Blogs • Follow keyblogs • Comment on blogs withlink • Network with influentialbloggers •  Q&A’s • Post questions andanswerson Q&A sites like answer, bag, quora, yahoo answers with links, toderive traffic, increase backlinks, create more visibility and enhance onlinereputation

16. DigitalPR  Monitor and evaluate relevant onlinemedia conversation  Engage with key influencers inthe blogosphere  Develop the corporate blogs, social network sites and multimediatools  Plan and develop content for corporate websites  Optimize e communication foreffective distribution in the digitalspace

17. Social Bookmarking and Documentsharing •  SocialBookmarking • Bookmarking Links from thesite • Addingkeywords • Using top SBM sites for quality backlinks: mixx, jumptages, Digg, Reddit, stumbleupon, delicious, •  Documentsharing • Sharing presentation through slide share, scribd, docstoc • Publishing white papers and Article in scribdand • docstoc

18. 12 – Month Social Media marketingplan

19. 12 – Month Social Media marketingtimeline Twitter/facebook /LinkedIn followers Month 1-3brand presence TrafficSources ProjectTraffic Costing Create profiles Referring sites 12.5 % increase 100-2000 followers $500 Implement brandimage Search engines Announce presence

20. 12 – Month Social Media marketingtimeline Month 3 - 6 : Brand/custom er engagement Twitter/ facebook/ LinkedIn followers Projected traffic Trafficsource Costing Increase followersbase Referringsites 25 – 30 %increase 1000- 3000followers $1500 Monitorbrand, industry,niche Searchengines Reply to customersand prospects

21. 12 – Month Social Media marketingtimeline Month 6 -12: ROIfocus Projected Traffic TrafficSources Costing Special offers for fans, members,followers… Referringsites 50-60 %increase $2500 Converts fans,members, followers to email subscribers Searchengine Revenuebased campaigns Leadgeneration

22. ThankYou Refrences:- http://www.pacecareer.in/trainings/digital-marketing-courses-digital-marketing-training-digital-marketing-institute/