30 likes | 36 Views
Since the recession ended, hoteliers have reported a significant increase in bookings and income. If you own a smaller hotel with fewer than 100 rooms, though, you may be concerned that the larger hotels will drive you out of business. Despite the fact that major chains are always attempting to syphon business away from local hotels, you may successfully compete in the industry. In addition, itu2019s probable because theyu2019re disregarding some crucial areas that you might exploit to your benefit. You may enlist the assistance of the top Hospitality Consulting Services in India.
E N D
Top 3 Important Things For the Future of Smaller Hotels Post Covid-19 Hoteliers have been repor?ng their bookings and revenue is way up since the recession ended. However, if you’re s?ll running a smaller hotel with less than 100 rooms, you may be worried those larger hotels are going to put you out of business. Even though large chains are always trying to take business away from small hotels, you can compete effec?vely in the marketplace. In addi?on, it’s possible because they’re overlooking some vital areas that you can use to your advantage. You can take help from best Hospitality Consul?ng Services India . Nowadays, people are not that interested in spending big to have a great experience. Hence, as a hotel owner and manager, it is very important for you to know that the hotel industry will definitely see some changes in their trend or pa?ern in the coming years. 1. Audit Your Marketing Assets Understanding the value of your marke?ng assets is a good way to determine which ones you should keep and which ones you can get rid of. In a typical hotel, there will be more marke?ng assets than the average small business. However, the concept is s?ll the same. Use this audit as a resource to evaluate which pieces of inventory can make the biggest impact for your business. Marke?ng plans are marke?ng plans, but if you don't have a Marke?ng Evalua?on Plan to measure your efforts and results, you're really missing out on a vital component to running a business successfully. If you run a smaller hotel and are wondering if you should be doing more with your
revenues that are declining, it's important to honestly assess what marke?ng assets you actually have and how they can be used to grow the business. The future of the business world is adding to digital devices and applica?ons, even with millennials. Even on the road, this is evident as a growing number of young people have completely abandoned paper documents for their electronic counterparts. It's not just millennials, this is a unique moment in ?me that happens once every 100 years. It represents a moment in ?me when marke?ng professionals who are building the strategies that keep new customers and revenue prospects engaged, will define what can be done with the web and social media far into the foreseeable future. 2. Record Videos Today for Social Media Use Laying the groundwork for social media In the future, we’ll be able to see your Facebook and Twi?er pos?ngs from the past. However, what about your videos? Videos o?en contain informa?on about business that is unique to that business; this stuff does not exist anywhere else. That’s why recording videos regularly for social media is so important: today, in the future — even though you s?ck around. Videos are a great way to get the social media conversa?on going but recording videos today for use in the future is easy. A video does not have to be complicated; you don't even need a lot of special effects or edi?ng if you don't want it. You can take guidance from Hospitality Management Companies in India . 3. Interview Customers and Employees Interviewing customers and employees can help gather insight on what they think your product or service can do be?er, so they get more of the value they need. By interviewing them, you will be able to dig deeper on what problems they have and what your compe??on is doing that you could do be?er. You’ve probably heard ‘The Customer is Always Right’ and ‘The Client is King’ before. This kind of client centered thinking has long been internalized by the hospitality owners and managers across the world. It only makes sense. These business owners and managers realize that their reputa?on depends on both the customers and the employees considering that most people try to find out what other people are saying about a certain hotel experience before they make their own booking decisions. As you are well aware, there are various seminars that center on these topics and you can learn a lot from those conference presenta?ons. However, there is something even be?er than this – conduc?ng your own focus group with both the customers and employees to get in-depth informa?on about what they think of your hotel and how they think you can improve your services to a?ract even more business. Contact us +91-9874939103