1 / 8

Digital Marketing Courses content

Digital marketing is crowing not just a india in all over the wirld .Our prime minister have been actively promoting the digital India .the need for online marketing is never going to come downward rather then it will growing and will reach the ultimate highest.

Ramyasri7465
Download Presentation

Digital Marketing Courses content

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETING COURSE

  2. MAIN CONCEPTS • SEO • SEM • SMM • PPC • EMAIL MARKETING • SMO

  3. SEO (Search Engine Optimazation) Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

  4. SEM (Search Engine Marketing) • Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

  5. SMM • Social media marketing is the use of social media platforms and websites to promote a product ... product or service acquisition and activity to a growing number of consumers is defined as an influence network. ...... frequency of which customers are discussing their brand and judge how effective theirSMM strategies are.

  6. PPC • Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads

  7. EMAIL MARKETING • Email marketing is the targeting of consumers through electronic mail (email). Often associated with data mining, email marketing can be used to impact consumers in a variety of ways. In general, email marketing is a more evolved, digital form of traditional direct mail marketing.

  8. SMO • Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.

More Related