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An important aspect of digital marketing is to take up website redesign responsibly and periodically. To know if your website needs fresh development & design, read this blog.
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9 Clear Signs Your Company Needs a Website Redesign Right Away
Once you make a website, what’s next? Once your website is up and functional, the duties have only half-subsided. Just like a plant needs water and nutrition perennially, your website needs regular care. Monitoring smooth functioning of external plugins, checking broken links, adding updated content are some of the many tasks to perform regularly. Hence, setting it up with a new design that constantly syncs with your brand, keeping the content up-to-the-mark with the ever-evolving features of your company, and involving all the new web-tools and tricks that attract new users is a must. And redesigning your website is the only way of keeping up in the ever-evolving world of technology and business.
How often should you redesign your website? Each business has different needs of a website. Thus, one can’t put a universal time period after which every website needs a redesign. However, in most cases, the buffer period is of about three years. If you use the website simply for maintaining an online presence, lesser updates or redesigns would do. However, if you are involved in e-commerce and online marketing, updating the website as soon as some drawbacks start popping up is a must.
9 signs your website needs a redesign Most of the times, after making a website, companies check that task completely off their list. No follow-ups are scheduled, no monitoring is undertaken. Let us tell you this. Just like every other critical area that brings in money, you don’t leave your website alone once you make it. It needs regular updating amongst other things. And once it’s been there for some while, let’s say, a couple of years, it is very likely in the need of a redesign. The reasons for redesigning a website can be numerous. And they may appear trivial to you at times. But mind you well, they may be costing you dearly. Not sure how? Come, read the top signs that show you need a website redesign.
Your website is not SEO optimized The benefits of Search Engine Optimization are multiple and major. The proven best way to digitally market your website, SEO is something every business is investing in these days. Marketing Charts suggests that 59% of B2B marketers find SEO the most effective way to generate leads. We’re not surprised, since SEO is considered to be the cheapest way to drive traffic to your website. In fact, according to SearhEnginePeople, posting relevant content in form of blogs can increase blog traffic on your website by as much as 2000%.
About RareDevs We are a web development and digital marketing agency who provide custom web design services in India. Our team of digital enthusiasts would love to hear out your demands and discuss all rich possibilities. If you’d like to hire us or know more about our services, drop a mail and we will get in touch with you soon.