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Shubbhechha is an initiative to make Indians proud by providing variety in Men's Ethnic Wear. The idea is to bring the Men's Ethnic Wear to main stream by providing quality and wide variety at affordable price. The purpose is also to fulfil the lacuna of Branded Men's Ethnic Wear in the present market. Although, the present Market is dominated by the unbranded Men's Ethnic Wear in the Tier II and Tier III cities. Our vision is to create a niche in the realm of Men's Ethnic Wear and to be a Brand of acceptance locally as well as globally in order to fulfil the lacuna of Men's Ethnic Wear and to become the Market Leader. Our mission is to be a trend setter in Men's Ethnic Wear by opening 500+ outlets in Indian Subcontinent with an objective to provide quality with variety at pocket - friendly price. We aim to pose as an expert in Men's Celebration Wear by fostering the spirit of magnificent merchandizing designs coupled with sales production and operations.