Optoelectronics Competitor Benchmarking

1. THE BUSINESS RESEARCH COMPANY TECHNOLOGY CASE STUDIES

2. Case Study -Optoelectronics Competitor Benchmarking • A leading Optoelectronics manufacturer wanted a detailed competitor benchmarking study in order to: • Identify its key competitors • Evaluate them according to standard parameters • Assess competitor strength • Develop strategies based on a better understanding of its competitive position REQUIREMENT The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

3. Case Study -Optoelectronics Competitor Benchmarking • The in-depth research and findings was delivered to the client as: • Overview and findings • Competitor peer group with justification • Competitor assessment by parameters including: product pipeline, patents, brand share, revenues, social media presence. • Weighted competitor ranking based on parameter scores • Assessment of the client’s competitive position based on its benchmarked strengths and weaknesses • Competitive strategy action points SOLUTION The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

4. Case Study -Optoelectronics Competitor Benchmarking • We conducted thorough research of the specific industry in Opto Electronics through:- • Secondary research: Company websites, annual reports, social networks, IEEE, FDA, US Patent Office, European Patent Office. • Primary research: Interviewing top level management, Decision makers, Sales Head, R&D Head, University Professors. • Our Analysts (industry experts) used the information gathered from the above sources, analyzed the data and offered a two-format solution to the client. METHODOLOGY The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

5. Case Study -Optoelectronics Competitor Benchmarking • Based on the study the client was able to: • Identify its strengths and weaknesses and develop improvement strategies. • Understand which competitors posed the greatest threat. • Target competitor weaknesses. • Gain competitive advantage, helping to improve the clients’ competitive ranking over the next year. CLIENT BENEFITS AND FEEDBACK The Business Research Company Copyright TBRC Business Research. All Rights Reserved.

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