Better Content Marketing: How a Digital Marketing Company Can Help You

1. August 8, 2017 Better Content Marketing: How a Digital Marketing Company Can Help You In today’s digital world, every business needs to have a strong online brand to find success. After all, more and more people are spending time on the Internet. As such, your marketing efforts should be where your customers are. One of the best ways to help you build a strong online brand and trust among web users is to engage in a content marketing campaign. When compared to traditional marketing, content marketing costs roughly 62 percent less, yet generates nearly three times as many leads! Page | 1

2. Starting a content marketing campaign is fairly easy. However, keeping your campaign running at a high level will require a substantial time commitment--something that most business owners can struggle with. Fortunately, you can easily outsource your content marketing campaign to a digital marketing company. What are the benefits of coursing your content through SEO professionals? Develop Content with Regularity One of the most important aspects of content marketing is posting with regularity. Google and other search engines love seeing websites with fresh content. In fact, a site that posts new content regularly will often outrank a similar website that hasn’t updated their content in a while. Unfortunately, not everyone has the time to sit down and write content, especially since you have a business to run. In such cases, working with professional content marketers allows you to focus on running your business while knowing your site’s content is updated with fresh content. Insert Proper Keywords In the world of SEO, keyword optimization is a top priority. After all, search engines use keywords to identify how relevant certain content is to a web user’s search query. Your digital marketing company can help you research the most competitive keywords in your market and ground your content around those keywords. This way, web users are more likely to find your content and your website. Focus on the Needs of Your Readership Although SEO and content marketing can be highly technical, it is important to note that your content should, first and foremost, be reader-friendly. Content marketing should never be a hard-sell of your product or service. Professional content writers understand this and are capable of writing informative and relevant content that aims to solve problems or educate as opposed to ramming down a specific product down a reader’s throat. Page | 2

3. Measure and Improve As with most marketing campaigns, being able to measure your performance is the key to improving your results. A trusted digital marketing company, such as RedStickSEO.com, will also provide you with regular audit reports that outline the performance of your content marketing campaign. This can easily show you which type of content your readers like to read, as well as which areas your overall SEO campaign needs to improve on. About RedStickSEO.com: RedStickSEO.com is proud to be offer comprehensive digital marketing solutions to businesses of all sizes in Louisiana. With decades of combined experience and an entire team of in-house experts, we have helped countless businesses take advantage of online marketing and improve their online brand. Sources: A Guide to Marketing Genius: Content Marketing, DemandMetric.com Your SEO Needs Content and Inbound Marketing, SearchEngineJournal.com Page | 3