Boost Your Local Online Presence with These Tips from a Digital Marketing Specialist

1. September 19, 2017 Boost Your Local Online Presence with These Tips from a Digital Marketing Specialist Local SEO is the battleground where physical businesses are now warring for digital exposure. While certainly not the hardest to implement, ensuring perfection is always of paramount importance when marketing your business. If you wish to increase your online presence, a digital marketing specialist will offer you these tips. Page | 1

2. Consider Keywords and Search Methods The advancement in mobile technology and changing searching methods have forced local SEO specialists to reconsider what keywords to target and how to target them. For example, many people will now perform a "near me" search. For example, a common search may be, "dentist near me." Along these lines, you must also target keywords for your city and state. Long-tail keywords are a necessity as they take advantage of voice searches that are becoming more common with mobile technology. Authority and Exposure Gaining the most links possible is a good strategy, but a much better one is piggybacking off other websites with high authority or exposure and similar keywords. You won't be able to get a link or page from every website with your keyword, as some are likely competitors or simply aren't accepting content from outside sources, but there should be at least a few that you can post on. Gaining a link from websites doesn't just improve your local SEO. It also helps when other people view that website. It's likely that they will click the inserted links and land on your website, which can translate to new customers. Never be afraid to ask website owners if you can get a link or post an article. You'll be surprised how effective asking can really be. Courting Reviews Stellar reviews help improve link power and trust in your company. People want to find a good service provider quickly, and thus will tend to exclusively trust businesses with good reviews. Courting reviews doesn't just make your website easier to find via local SEO, it also makes it more likely that people will visit your website. Page | 2

3. You can often get reviews by asking your long-term clients, offering incentives in return like a small discount or just by providing a good service. Be very aware of laws regarding this in your industry. It often won't matter with businesses like pizza restaurants, but may be problematic with lawyers. Website Speed SEO spiders have been judging website speed for years. Websites with lower-than-average loading speeds are considered obsolete, poorly maintained and tend to receive lower marks during searches. You must ensure that your website loads as quickly as possible. While enhancing your speed is often a matter of properly setting and using plugins, reducing coding footprint and other routine tasks, this can be beyond the scope of business owners who don't have much knowledge about website administration. About Red Stick SEO: Red Stick SEO is an industry leader in the arena of online marketing, working with businesses around the world to presence. We only use Google-complaint white app tactics to ethically market your business to ensure that campaigns yield the best results. Set up an appointment with us to get started on your journey to better online exposure. Sources: Report: Nearly 60 percent of searches now from mobile devices, SearchEngineLand.com Local SEO & Beyond: Ranking Your Local Business in 2017, Moz.com Page | 3