Business Web Design Tricks from Your Digital Marketing Agency

1. July 11, 2017 Business Web Design Tricks from Your Digital Marketing Agency First impressions last, and this couldn’t be more true when it comes to creating a website for your business. Since users are always on the rush, they don’t have much time to stay on a website. They would only browse through the pages, and if they don’t find what they’re looking for immediately, they’d hit that exit button. In fact, you only have a few seconds to grab a user’s interest. According to studies, users focus only on certain elements in a website. Researchers at Missouri University of Science and Technology found that users look at a logo for 6.48 seconds while they spend 6.44 seconds on Page | 1

2. the main navigation menu. They spend less than 6 seconds to tinker with the social media icons, main image, and written content. Given these, it’s important to know how to hook your users and make them stay longer to understand what your business is all about. Prioritize Audience Engagement The first thing you need to think about when creating a website is how you would secure the attention of your audience. One way to do this is through engaging visual and textual content. The images you use should be able to draw their attention. Plus, the copy or content must be able to connect with them on an emotional level. You need to find a balance between your brand and the voice you use in your website content. A creative content wouldn’t work its magic if your brand is weak. On the other hand, a strong brand wouldn’t suffice if the website content is boring. Provide an Easy Way to Keep in Touch A website should also work as a constant link between you and your market. It’s the only way to generate sales and leads. You can do this by providing easy access to contact details. Experts recommend to put contact information at the top of the home page. The same goes for links to other social media pages. They should also be easy to find and click. That way, your market can easily contact you whenever they want. Use SEO Search engine optimization (SEO) is a necessity, especially now that competition among business websites is tougher. Even if you use images in your website, those pictures have to be SEO-friendly because that’s the only way for search engines to pick the content up. Google, Yahoo, Bing, and other search engines analyze websites based on a set of keywords. If you can find the best keywords and phrases to use for your business, you’ll have a greater chance of ranking high on search engine result pages. When this happens, more potential customers will be able to see your website when they search for the kinds of products and services you provide. Page | 2

3. Creating a website that leaves a good first impression can be challenging, especially if you’re not the techie kind of person. You can, however, turn to a digital marketing agency for help. They are updated on industry trends and know exactly how to design a website that reflects your business. About Red Stick SEO: Red Stick SEO is committed to helping local businesses extend their reach through their online branding. We offer an array of digital marketing services such as search engine optimization, social media optimization, and online reputation marketing. All these to allow our clients to get closer to their target market and meet their needs. Sources: 5 Steps to Designing an Effective Business Website, Businessnewsdaily.com 6 Elements Every Business Website Needs, Entrepreneur.com Page | 3