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When you have long been struggling with marketing your brand and products online, consider hiring a professional digital marketing specialist.
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June 13, 2017 Here Are Some of the Signs That You Need Help From A Digital Marketing Specialist Traditional businesses who are new to the Internet often don’t have a digital marketing strategy in place. More often than not, they simply launched a website, and that was it. If it worked, then great. If it didn’t, some owners just forgot about it and concentrated on making their sales offline. Page | 1
While it’s typical for most business owners to feel that they can handle their own digital marketing, the truth is that they are better off focusing on their core competencies--which is running their business. Check out these signs that indicate you could use some professional help from a digital marketing specialist today: You Don't Exactly Have A Strategy If launching your website is your idea of taking your business online, you don't exactly have a winning strategy. In fact, you don't have a strategy at all. After all, your website doesn’t exactly mean anything if you don’t attract eyeballs. Think of it this way--more than 286 million Americans regularly used the Internet back in 2016, accounting for as much as 88.5 percent of the total population. To get this done, you need a winning strategy that combines website development with online marketing tools like search engine optimization, pay per click advertising, social media marketing and more. If you are new to online marketing, all these tools may just overwhelm you. You Can't Figure Out If Your Marketing Is Actually Working Have you been scratching your head and wondering if your digital efforts are paying off? You probably haven’t taken the time to install Google Analytics or any other type of tracking software on your software. Without data on your visitors, how are you supposed to know if you are doing things right? The irony is many traditional business owners think that it is far easier to track the results of a flyer or a poster, but that’s only really because they don’t know the power of analytics, specifically when it comes to capturing bounce rates, unique visitors, and conversion rates. Page | 2
You Are Already Losing to Your Competition You and your competition both have a website, except they are clearly better at digital marketing. Not only are their ads everywhere, but people just keep talking about them in social media platforms and review sites. If you want to enjoy the same success, or even beat them in the process, this is certainly possible with a digital marketing professional guiding you. If these things describe you and your company, don't be embarrassed. Lots of companies need help with their digital marketing to maximize their business potential. Start by getting in touch with professionals, such as Red Stick SEO, and learn how they can help you increase traffic and convert them into sales. About Red Stick SEO: If you are thinking about going big with your online marketing, Red Stick SEO can help you improve your visibility online so that more consumers will readily recognize your brand. Once you start working with us, we will assign you a dedicated digital marketing specialist that will work with you for all your needs. Sources: 10 reasons you need a digital marketing strategy, ibm.com 15 Signs That You Need To Improve Your Digital Marketing, jacksadvice.com 5 Signs You Need To Hire A Digital Marketing Agency, smallbizbonfire.com Page | 3