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RekyanHanungPuspadewi Class of Consumer Behavior February 2012 Department of Community Nutritions (DepartemenGiziMasyarakat) College of Human Ecology Class Notes Based on UjangSumarwan 2011. Consumer Behavior : Theory and Marketing Application. (PerilakuKonsumen; TeoridanPenerapannyadalamPemasaran). PT Ghalia Indonesia Department of Family and Consumer Science College of Human Ecology Bogor Agricultural University DepartemenIlmuKeluargadanKonsumenFakultasEkologiManusia – InstitutPertanian Bogor