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Building brand credibility is a business strategy that starts with a strong foundation of customers and continues to grow. Brand loyalty programs are one way of building connections with your customer base by showing them how much you appreciate their brand love. With robust loyalty programs, brands show appreciation for their customers' efforts and provide them benefits as rewards. Building a strong customer base is the key factor for the success of any brand. Referrals are one of the best ways to grow a brand's customer base.
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Build brand credibility with efficient loyalty programs A quick go through! www.retyn.ai/
Why is building brand credibility important? • Brand credibility should be established at every point in your customer journey. • Branding isn't just about how a company looks, but it is a way in which brands can present themselves and dictate to their customers in believing who they are. • Thus, developing a strategy for improving brand credibility will help build brand identity.
How loyalty and reward platform helps to build brand credibility ? • Loyalty programs is a great strategy adopted by brands for multiple benefits. • Loyalty programs helps brands reward their customers in different forms such as points, coupons, discounts, etc. • This helps brands to create an emotional bond with customers, thus enhancing brand credibility.
Loyalty platform features for enhancing brand credibility 01 02 03 05 04 Gamification Referrals Reviews Achievable rewards Personalized rewards
06 07 08 10 09 Share customer stories Surprise loyal customers Social media engagement Communities Customer satisfaction metrics
Design achievable rewards 01 • A great way to improve customer loyalty is by offering them rewards for the time and money they spend on your brand. • Give customers a clear understanding on how they can earn rewards for their purchases and provide them an easy and straightforward way for redemption. • Motivate customers for repurchases by offering product samples, free shipping, special subscription offers, etc.
Gamification 02 • Enhance customer engagement with gamified loyalty programs. • Motivate them to achieve milestones and leadership by introducing different challenges. • Prompt them to share their achievements on their social handles which helps brands to gain more attention.
Personalized rewards 03 • Brands can segment their customers based on their interests and provide personalized rewards. • Let customers know their achievements by providing them a personalized dashboard that display their achievements and rewards. • Encourage them to create their own personalized referral code to invite their circle of friends.
Referrals 04 • Referral marketing is one of the most effective ways to grow your customer base and a key component for building a strong customer-centric culture. • Brands should motivate both the referrer as well as the referral by providing them with attractive incentives. • Brands should encourage repeat referral programs so that they can increase their rate of loyal customers.
Reviews 05 • For any brands, reviews plays a major role in building brand credibility. • Encourage your customers to share their product experience and brand mentions by offering them with attractive rewards. • Brands should create review tiers that reward their customers whenever they achieve a new tier.
Customer stories 06 • Sharing customers’ real time product experiences help brands to attract more customers. • Brands should reward their customers for sharing stories in any form such as reviews, feedback, etc and reward them with tags or badges. • Also motivate customers to share their experience socially since social proof makes a positive impact for brands credibility.
Surprise most loyal customers 07 • Loyal customers are the backbone of a brand and they are also a key driver for increasing customer retention rates. • Provide incentive for this group of customers, by offering them priority access to events and workshops, or creating a tiered system that reward them for their purchases. • Also, surprise them with personalized goodies so that they stay closer with your brand.
Social media engagement 08 • Brands should acknowledge customer efforts and achievements publicly. • Offer them with rewards or gifts for sharing their reviews or for engagements that enhance brand advocacy. • Solve their concerns and doubts and encourage them thoroughly with live product launches and exclusive Q&A sessions.
Customer satisfaction metrics 09 • Brands should constantly monitor customer engagement levels on all channels and implement strategies to improve it. • Customer satisfaction surveys should be conducted to monitor their responses. • Connect loyalty dashboard with brand’s website traffic and customer activity to monitor customer engagement.
Build communities 10 • Brands should engage their customers based on their interests. • Constantly run surveys and collect feedbacks from customers so that brands can improve their strategy. • Encourage community participation of customers by rewarding them with points or rewards.
Summary Building brand credibility starts with recognizing that your company's value isn't in what you are selling, but rather how much you care about your customers. Creating robust loyalty programs help brands to keep customers engaged and make sure they are rewarded for their efforts.
For more information: https://www.retyn.ai/use-cases/build-brand-credibility THANK YOU!
