1 / 13

Blogs: The New Sales and Marketing Tool for Business

Blogs: The New Sales and Marketing Tool for Business. We will Cover What is a blog? Why have a business blog? Getting started What makes a blog successful in business settings. Anita’s background 20+ years experience Corporate & small biz Small business owner Blogging 3 years.

RexAlvis
Download Presentation

Blogs: The New Sales and Marketing Tool for Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Blogs: The New Sales and Marketing Tool for Business

  2. We will Cover • What is a blog? • Why have a business blog? • Getting started • What makes a blog successful in business settings

  3. Anita’s background • 20+ years experience • Corporate & small biz • Small business owner • Blogging 3 years

  4. Anita’s background • Flagship blog is “Small Business Trends” • www.smallbiztrends.com • Also blogs at client sites

  5. What is a blog? • A type of web site • Easy to update • Chronological entries • Lots of links • Informal 2-way conversations

  6. Why have a business blog? • Cut through marketing-speak • High search engine rank • Your own PR arm • Replace /add to a newsletter • Listen to customers

  7. Getting started • Surf and read • Consider a free account to get the feel at first • Link to & comment at other blogs • Keep writing!

  8. Getting started (cont’d) • Best blogging software for business beginners: • WordPress.org • Typepad.com • MovableType.com

  9. Tips - (Do’s) • Prof. design (<$300) • Post 1 to 2 times/week • Identify yourself by name • Use photos (team & office) • Do “day in the life” posts • Use industry keywords

  10. Tips - (Don’ts) • Don’t try to be Google News • Don’t forget the “Mom” rule • Don’t oversell • Don’t forget to link, link, link!

  11. A Word about RSS • The future • Expands reach of the message • Don’t need a blog to create RSS feeds – but blogs make it easy • Press releases, announcements and other issues

  12. Anita Campbell www.smallbiztrends.com www.smallbiztrends.com/blogs.ppt

  13. Thanks for Listening! Questions?

More Related