Contour Airlines name change policy

1. Introducing Contour Airlines Contour Airlines is thrilled to announce a new chapter in our history - a bold rebranding that reflects our commitment to innovation, customer service, and a seamless travel experience. This name change marks a significant milestone as we continue to evolve and better serve the needs of our valued passengers.

2. Rationale for Name Change Enhancing Brand Identity Reflecting Growth and Innovation Differentiating in the Market The new "Contour" name better encapsulates our focus on providing a refined, tailored travel experience that contours to the unique needs of each passenger. It signifies our dedication to delivering personalized services and anticipating customer expectations. As Contour Airlines expands its fleet, route network, and service offerings, the name change signifies our commitment to ongoing evolution and improvement. The new brand identity aligns with our vision of becoming a leading regional carrier renowned for quality and innovation. In a crowded airline industry, a distinctive name like "Contour" helps us stand out and reinforces our unique value proposition. This strategic rebrand positions us as a premier choice for travelers seeking a more personalized and elevated flying experience.

3. Key Highlights of the New Name 1 2 Refined and Modern Evocative of Service The name "Contour" conveys a sense of sophistication, elegance, and attention to detail - traits that are central to our brand identity and customer experience. The name evokes the idea of "contouring" to the unique needs and preferences of each passenger, reflecting our commitment to personalized service and seamless travel. 3 4 Versatile and Adaptable Memorable and Distinctive The Contour name is flexible and can be applied across our growing portfolio of services, from scheduled flights to charter operations, without losing its distinct identity. The short, impactful name "Contour" is easy to remember and sets us apart from the more traditional airline names, reinforcing our innovative spirit.

4. Rebranding Process and Timeline Research and Planning 1 Our rebranding journey began with extensive market research, customer insights, and strategic planning to ensure the new name and visual identity would resonate with our target audience. 2 Brand Identity Development Working closely with branding experts, we carefully crafted the Contour brand, including the logo, color palette, and overall aesthetic to reflect our core values and customer-centric approach. Implementation and Rollout 3 The final phase involves the gradual rollout of the new Contour brand across all touchpoints, from aircraft livery and customer communications to website and digital platforms.

5. Impact on Customer Experience Elevated Service Offerings Personalized Touch Seamless Technology Our renewed focus on personalization means customers can expect a more tailored travel journey, from customized booking options to attentive onboard service that anticipates their needs. Contour's digital transformation includes a user- friendly website, intuitive mobile app, and streamlined booking and check-in processes, all designed to make the travel experience more efficient and enjoyable. The Contour rebrand coincides with significant investments in upgrading our aircraft, enhancing in-flight amenities, and optimizing our operational efficiency to deliver an unparalleled customer experience.

6. Communication Plan for Stakeholders Employees Passengers Our internal communication strategy involves comprehensive training, town hall meetings, and ongoing engagement to ensure our employees fully understand and embody the new Contour brand. A multi-channel marketing and advertising campaign, including social media, email outreach, and targeted ads, will inform our customers about the name change and the enhanced travel experience they can expect. Travel Partners Local Communities We will proactively engage with our airline partners, travel agencies, and other industry stakeholders to ensure a seamless transition and maintain strong working relationships. As part of our commitment to corporate social responsibility, we will work closely with the communities we serve to highlight the positive impact of the Contour rebrand and our continued investment in their regions.

7. Frequently Asked Questions 1 2 3 Why the name change? What changes can I expect? When will the changes take effect? The name "Contour" better reflects our focus on providing a tailored, personalized travel experience that anticipates the unique needs of each passenger. Customers can look forward to enhanced in-flight amenities, upgraded aircraft, and a more seamless digital experience, all while enjoying the same friendly, attentive service. The rebranding process will be rolled out gradually over the next 12 months, with the new Contour brand fully implemented by the end of the year.

8. Conclusion and Next Steps Innovation Personalization Growth Quality Contour Airlines is committed to continuously improving and innovating to provide our customers with the best possible travel experience. Our focus on personalized service and anticipating customer needs will be at the forefront of everything we do as Contour Airlines. As we move forward with our rebranding, we are excited to expand our route network, fleet, and service offerings to better serve our growing customer base. Delivering a superior level of quality in all aspects of our operations will remain a top priority as we transition to the Contour Airlines brand. We are thrilled to embark on this new chapter as Contour Airlines and look forward to welcoming our valued customers on board. Thank you for your continued trust and support as we strive to redefine the regional airline experience.