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IRH . . We are a fast paced, dynamic hotel and resort management and/or marketing company - with a core team of individuals who are passionate about hospitality and top-class service delivery from every property managed and marketed in our portfolio. The SAARF LSM has become the most widely used marketing research tool. It divides the population into 10 LSM groups, 10 (highest) to 1 (lowest). Our Portfolio represents the 8 to 10 LSM international, local business and leisure market..
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