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R.L. Polk & Co. What is “Polk”? AAIA Category Management Committee September 3, 2008

R.L. Polk & Co. What is “Polk”? AAIA Category Management Committee September 3, 2008. Company and the Industry What is Polk? How does Polk help the Aftermarket?. R.L. Polk & Company. Founded in 1870 - privately held >30 years dedicated to automotive industry – it’s all we do!

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R.L. Polk & Co. What is “Polk”? AAIA Category Management Committee September 3, 2008

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  1. R.L. Polk & Co. What is “Polk”? AAIA Category Management Committee September 3, 2008

  2. Company and the Industry • What is Polk? • How does Polk help the Aftermarket?

  3. R.L. Polk & Company • Founded in 1870 - privately held • >30 years dedicated to automotive industry – it’s all we do! • 1,500 employees • Global HQ- Southfield, MI • Europe: Paris & Essen • Far East: Beijing • Global Company – focused on global transportation • CARFAX

  4. R.L. Polk & Company – Industry Involvement • Annual Polk Inventory Efficiency Award • AAIA Technology Standards and Solutions Committee • Active participant for over 10 years • Donated data toward standards development • AAIA Category Management Committee • AAIA Market Research Committee • AMRC • MEMA – MIS Council • AASA – Executive Marketing Council

  5. Product Overview Aftermarket data products and services are very sales, marketing, category & catalog centric. Statistical List Solutions Analytics Consulting

  6. Polk Tools • Garage Predictor™, Purchase, Vehicle Budget, Polk Market Predictors™ • DIY/DIFM consumers • Commercial Database • Medium & Heavy Duty Counts, Specs • RV, Motorcycle, Marine • New Registration (within 30 days) • Mileage • Lifecycle, Analytics, Forecasting • Catalog, Systems, Process (IPM) • CVINA & CPF VIN tools (AAIA mapped) • Price, Specification & Warranty • Global OE and registration counts.

  7. NVPP® Vehicle Registration Data NVPP® - Merging with Other Sources Wards Data Price & Specification Data Spec / Price / Warranty Tire Fitment Data Inventory Data Catalog Data Global OE Vehicle Values Vehicle Mileage The resulting combinations are powerful tools for both top-level and market-level planning and decision making

  8. What is Polk? • Registration data • North America: US States, Territories & Canadian Provinces • Global: Central & South America, Europe, Asia • Passenger car, light truck, medium duty, heavy duty, power sports, marine, RV, motorcycles • Varying geographic levels ~ zip, DMA, county, etc.

  9. National Vehicle Population Profile (NVPP®) • Vehicle registration profile • 240+ million passenger cars and light trucks in the United States • 19+ million passenger cars and light trucks in Canada • 9+ million motorcycles and ATVs in the U.S. • (states where registration is required) • Ongoing registration tracking • New registrations • Changes to registrations • Scrapped Vehicles accounted for • Geographic changes • Geographic detail • National – State – DMA – County - Zip Code - Census Tract – Block Group • Mapped to AAIA Legacy and ACES • NEWREG® (New & Used Vehicle Registrations) - Spots “1st Time” registrations & identifies and tracks them.

  10. Order planning, sales guides, supply chain, store & DC planning…

  11. OE Part Number Holes Report

  12. Questions… Thank You J. Scott Huston (949) 230-3377 scott_huston@polk.com

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