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Introduction to Digital Marketing Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. http://www.graduateriya.in
Understanding the Target Audience 1 2 Demographic Analysis Understanding the age, gender, income level, and other relevant demographic details of the target audience. Psychographic Profiling Identifying the lifestyle, values, attitudes, and interests that influence consumer behavior. 3 Behavioral Segmentation Segmenting the audience based on their purchasing behavior, product usage, and brand interactions.
Search Engine Optimization (SEO) On-Page SEO Off-Page SEO Optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Strategies to improve the website's position in search engine results pages through external tactics.
Pay-Per-Click (PPC) Advertising 2X Bid Strategy Maximize clicks, target search page location, target outranking share, or target return on ad spend (ROAS). 4X Ad Extensions Utilize site link, callout, structured snippet, call, app, location, affiliate location, and price extensions.
Social Media Marketing 1 Content Planning Developing a strategy to create and share relevant, engaging, and diverse content on social media platforms. 2 Community Management Engaging and interacting with the online community to maintain a positive brand reputation. 3 Analytics and Reporting Evaluating social media efforts through detailed analysis and reporting to gain insights and make improvements.
Email Marketing Email Automation Utilizing technology to execute a predefined sequence of email marketing activities. List Segmentation Breaking down the email list into smaller, tailored segments to achieve better marketing outcomes.
Content Marketing Strategy Development Creating a comprehensive content marketing strategy to reach and engage potential customers. 1 Content Creation Producing high-quality, relevant, and valuable content to attract, inform, and engage the target audience. 2 Distribution Implementing a multi-channel approach to distribute content to the right audience at the right time. 3
Analytics and Measuring Success Key Performance Indicators (KPIs) Methods of measuring the success of digital marketing efforts, such as conversion rate, click-through rate, and customer acquisition cost. Data Visualization Presenting data analysis results in visually compelling formats to facilitate better decision-making.
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