1 / 11

TDC ID Expo 2006 Innovation for Toys Industries By Eric Lau C.O.O. of WowWee

TDC ID Expo 2006 Innovation for Toys Industries By Eric Lau C.O.O. of WowWee. The History of WowWee Group. 1982 Toy Design House Founded by two Canadian brothers Peter & Richard Yanofsky 1997 Brand Recognition Retail & Distribution Channel Change from ODM to OBM +ODM

Roberta
Download Presentation

TDC ID Expo 2006 Innovation for Toys Industries By Eric Lau C.O.O. of WowWee

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. TDCID Expo 2006 Innovation for Toys Industries By Eric Lau C.O.O. of WowWee

  2. The History of WowWee Group 1982 Toy Design House • Founded by two Canadian brothers Peter & Richard Yanofsky • 1997 Brand Recognition • Retail & Distribution Channel • Change from ODM to OBM +ODM • RC Design Products • 2000 Multinational Company Recognition • Hasbro acquired WowWee • 2003-Now Animatronics, Robotic, & “High Tech” Design Products Company Recognition • Management reacquired WowWee • Successfully marketing RobosapienTM, RoboraptorTM, RobopetTM … etc.

  3. Track Record of Wowwee Group OUR FINANCIAL PERFOMANCE Business Turnover: Increase from USD$2M to USD$200M annually Our Flagship Products - RobosapienTM was honored as the product-of-the-year in US and won many awards from all over the world.

  4. International Awards RobosapienTM & Robosapien V2TM Toy Industry Association T.O.T.Y. Award (US) Most Innovative Toy of the Year Consumer Product Design Award 2004 – Hong Kong Awards for Industries T.O.T.Y. Award 2005 Most Innovative Toy of the Year Finalist Technological Achievement Grand Award 2005 – Hong Kong Awards for Industries RoboraptorTM Austrialia Toy Fair Award 2005 Toy of the Year 2005 Boy’s Toy of the year Norwegian Toy Association Award 2005 Toy of the Year Creative Child Magazine Award 2005 Toy of the Year: Automated Control Toys FRANCE “REVUE DU JOUET” 2005 Toy of the year 2005 Best Electronic Toy of the Year RobopetTM CHILD MAGIAZINE 2005 Best Toy Award: 5 years & up GREAT AMERICAN TOY TEST 2005 Picked in the “Let Pretend & Fantasy” NEW ZEALAND DURACELL 2004 TOY AWARDS 2005 #4 Toy of the Year

  5. WowWee Management’s Vision

  6. WowWee Goals (2003-Now) The company aspires to be a leading developer, designer, and marketer of cutting-edge technology consumer robotic and electronic products. With a focus on worldwide marketing, actively promoting the WowWee brand has the Innovative “High Tech” Design Products what customer want. Our Products are affordable & stylish to customer. Continue to expend our R&D team, to extend the functions find in our design product, go beyond entertainment.

  7. WowWee’s R&D “Think the unthinkable and do the impossible” 1. Department located in Hong Kong • Time Saving • Get approvals, all done in one place 2. Hire experts from all over the world within the areas of • Mechanical Engineering • Electrical Engineering • Software Engineering • Systems Engineering • Content & Interaction Design • Industrial Design • Remarks: Seek Talents through non traditional method, for example: Dr. Mark Tilden • 3. Encourage Brainstorm on their own at beginning • Management never set limit to their innovative ideas.

  8. R&D Inline with Marketing Strategic Management • Work tightly with Marketing Dept • Touch up the elements in Marketing, & Convert them into the “Trend” element find in Industrial Design. “The Path to the Birth of a WowWee Product” Price Trend Lifestyle Touch up Product’s Demand Promotion Product Buyer End User Marketing Industrial Design

  9. WowWee & Manufacturers Work Flow Diagram Industrial Engineering R&D Manufacturing “High Tech” Product • Allow Debug by Manufacturing Partners. • Establish Long Term Relationship. • Work & Grow together with Mutual Trust. • Benefit from each Learning Curve together.

  10. Experience for Sharing • Continue to invest in R&D for Unlimited Innovation • Human Resources: Hire Talents all over the world. • Stay Close to the Market Trend; Feel what Our Customer need. • Strategic Management: Be Flexible in Execution • Maintain Good Relationship in our Toys & Related Industries

  11. TDCID Expo 2006 Innovation for Toys Industries By Eric Lau C.O.O. of WowWee

More Related