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Diana Rodriguez Director, Brand November 19, 2009

Leveraging the MWV brand to drive future growth. AMA Presentation. Diana Rodriguez Director, Brand November 19, 2009. Thanks for coming!. MWV Facts. MWV has a rich heritage in the packaging arena. $7 billion in revenue 22,000 employees worldwide Presence in 30 countries

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Diana Rodriguez Director, Brand November 19, 2009

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  1. Leveraging the MWV brand to drive future growth AMA Presentation Diana Rodriguez Director, Brand November 19, 2009

  2. Thanks for coming!

  3. MWV Facts

  4. MWV has a rich heritage in the packaging arena $7 billion in revenue 22,000 employees worldwide Presence in 30 countries Growth in emerging markets +40% sales outside North America 25% of revenue from related businesses(Specialty Chemicals, Consumer & Office Products, Land Management)

  5. That is aligned around strategic packaging markets Healthcare Beverage FoodService FoodPackaging Beauty &Personal Care Home &Garden Tobacco

  6. With a solution focus that leverages our endless packaging know how Market knowledge and consumer insights Innovation and concept development Packaging materials and manufacturing expertise Design and printing services Finished products – primary and secondary packaging Automation systems and packaging machinery Customer service and support

  7. MWV IS HOW BRANDSTAKE SHAPE

  8. In March 2008, the new unified brand was launched

  9. Build a compelling, distinctive and consistent brand for MWV With the launch we sought to … 1 • Build and sustain a consistent MWV brand experience over the long term to foster employee and customer loyalty 2 Refocus and re-energize employees—inspire employees to “live the brand” 3

  10. “Our packaging solutions are an extension of your brand. We help position commodity products as strong brands.” • — John Luke, Jr., MWV Chairman and Chief Executive Officer

  11. PackagingFundamentals Innovationand Creativity Insights aboutthe consumerand the market Deep Understanding of your customer’sBrand Ambition MWV offers an expertise no other company can

  12. Taking a leadership role means reshaping the packaging category. MWV is leading this charge by: • Unifying our presence in the marketplace and speakingwith one voice to customers, one MWV. • Transforming the business to a solution focus. • Having new conversations with customers and inviting a dialogue, both internally and externally.

  13. Our vision to unify and transform MWV serves as a guide for all marketing communications planning

  14. An efficient means of aligning business leaders, marketing, sales, and support functions with marketplace needs & motivations. • A message that is clear and distinct from the competition. • A compelling case for why customers and prospective customers should do business with MWV. Resulting in immediate and long term value for our business

  15. A means to plan and secure resources and budget for upcoming years. • A structured planning process that can be replicated as needs change and evolve to meet the growing demands of the business. That is deeply grounded in planning • A clear roadmap for future new product and service development.

  16. And sets the stage for continuous evolution • …increases efficiency, moves us more quickly to one MWV, and drives growth CustomerExperience Internal Brand Engagement Touchpoints – online and environmentals • …increases efficiency, moves us more quickly to one MWV, and drives growth • …reduces confusion and eliminates questions about delivering on our vision, and drives growth

  17. Questions?

  18. Thank you

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