Top digital marketing companies | Digital marketing services in india

1. How Digital Marketing Can Help Your Business During CoViD 19? | Banyanbrain The rapid outbreak of CoViD 19 across the world has shut the businesses but not the needs of the people. From grocery, fruits, medicines, electronics, to liquor shop, all are shut and facing huge losses. But did you know people sitting at home are still thriving to acquire everything they used to during normal days? This pandemic has created a condition where producers and retailers are unable to meet our consumer demands. Not because they have a scarcity of goods, but due to inability to showcase their offerings in front of the customer. But did you know there are still people who are dealing in products similar to you, and pandemic couldn’t put a single scratch in their earning? How it became possible? Businesses relying on traditional marketing tactics have been severely impacted by this deadly coronavirus pandemic. But did you know what kept other businesses at their pace? Though we will discuss it in detail, the answer can be summarized in a single sentence- ‘Faster adoption of new technologies and process.’

2. The pandemic forced businesses across all industries to leverage digital marketing channels to be in the market. It is something that helps producers connected with the consumer regardless of location, time, and economic crisis like CoViD 19. You might be already familiar with the term digital marketing. While some businesses are ardently using it to boost their sales, other businesses barely know that how it can take your business to the next level amid any situation, be it CoViD 19 itself. What is Digital Marketing? Let’s not be so definition oriented. • of the Airport, Metro Station, Restaurant, shops, etc. You must have watched McD's burger advertisement on LED screens fixed on the walls • Do you encounter ads every time you power on your mobile phone? • every time you log in to a social media? Do you watch banners, infographics, images popping out screaming sales, discount, off • and that what’s ranked on top 5 positions are more likely to be clicked and to be ordered from? Do you see people looking for products on the internet before making a final purchase When you have seen all this around you, digital marketing is no more foreign to you. You know it. It’s just you haven’t applied it yet. Maybe because you are unfamiliar with its unleashing potential. ‘Digital marketing is the means of promoting products or services online using a combined platform of digital media and cutting-edge technologies to reach your targeted audience without the involvement of any personal interaction or presentation.’ How can it help you to be on track amid this pandemic? The biggest aid it provide is- Helps to build your online presence When 7.8 billion population are stuck inside their home, for every need they feel, they surf it over the internet. Like- medical store online services, groceries near me, best digital marketing company in Gurgaon, etc. And having your business present online will give them an option to render products and services from you. For example- you have a shop of electrical appliances. And complying with government lockdown announcement, you have closed your shops for months. But at the same time, your competitor opted for digital marketing. Now, whenever a customer would search for an

3. electrical product, let say a charger, his/her website is more likely to come on top if he has got done perfect SEO from his SEO analyst. Q. Why would he order from his shop when he can order from reputed brands like Amazon or Flipkart? Ans. There are certain factors that a consumer looks for before placing an order. The delivery from Amazon or Flipkart may not reach him the same day or the next day. The prices may be high. The tax they are imposing may be high. But if he finds a similar product at your site with competitive rates and features. He would be more likely to order from you. Besides this, there is an increased surge being seen on the internet and social media users post the lockdown announcement. To entertain themselves, most individuals have been just browsing the web or scrolling down to some or the other social media platforms. When the maximum number of people are currently available online, wouldn't it be great promoting your product in front of such a large group of audience? This is when you as a business personal ought to see opportunity amid this economic crisis. Most of the businesses have already started seeing this unforeseen magnanimous potential of Digital Marketing. A sudden spike is being seen from companies looking for a digital marketer, website developers to create websites, design apps, run Social Media campaigns, and much more. What comes under Digital Marketing? SEO (Search engine Optimization)- Search Engine Optimization is the process by which the keyword related to your industry is optimized for the top position of SERP. As a result, your website appears at the top position which is more likely to be clicked and visited by people looking for products. SMM (Social Media Marketing)- Today more than half of the world’s total population is active on some or the other social media. With such a large audience there, marketing on social media tends to be highly effective. The use of trending social media platforms to promote your business is called Social Media marketing. It could be anything- Facebook, Instagram, LinkedIn, Twitter, or Pinterest. ORM (Online Reputation Management)- To maintain a sound reputation over the internet, a business needs to be consistently active, interacting with its customers, solving their queries, and taking account of every feedback given by the customers.

4. With online platform being so effective in itself, it also gives equal rights to consumers to post their reviews and share their experience with the product and services they have rendered. Where good reviews take your business to new heights bad reviews can drag it down. So, in order to maintain a sound reputation, ORM becomes imperative. These were the basics things that come under Digital Marketing. Otherwise, it is a vast field which if applied can add uniqueness to your brand in the vastness of millions of products present in the world.