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What is Local SEO?

Local SEO is the act of getting your website or business found by local search engines. This can be done by promoting an existing business, creating an awesome local page, or simply working with a local professional.

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What is Local SEO?

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  1. WhatisLocalSEO? LocalSEOistheprocessofpromotingabusinessorproductwithinyourlocalareausingpublicplaceslikewebpages,publicplaceslikeplazasandinformationpanels,localindustryexperts,anddoor-to-doorsalesrepresentatives.LocalSEOistheactofgettingyourwebsiteorbusinessfoundbylocalsearchengines.Thiscanbedonebypromotinganexistingbusiness,creatinganawesomelocalpage,orsimplyworkingwithalocalprofessional. Forexample,ifyourlocalbusinessservesinyournearbylocalarea,yourwebsitewon’tberankinginothercities.Searchenginestakethefinder’soruser’slocationtomakesuggestionsrelatedtotheproductorservicethatarewithinyourlocalorcertainrange.Andnowwhatyouasauserwoulddoispickthetopresultsinsearchenginesandmakeyourdecision.Precisely, localSEOtacticsarewhathelpbusinessessurfaceinMapsorsearchresultswhensomeoneoutandaboutontheirphonetypesin‘bestpizzaNewYork’or‘Pizzanearme’. • WhydoyouneedLocalSEO? • Theanswercouldbeassimpleasyouwanttoheari.e.togetonthetopofsearchengines.Asthisisthemostimportantbenefitofwhyyouneeditbutthereareotherbenefitsalsothatareequallyimportant.Otherbenefitsinclude: • Gainloyalcustomers • Makesyoumorevisible

  2. Boostsitetraffic • Getmoreleads • Notimewastingincompetingwithbigsizebusinesses. NowyoumightbewonderingthatiflocalSEOiswhateverysmallbusinessownerneedsthenwhatisSEOfor? ThereisahugedifferencebetweenlocalSEOandOrganicSEO(orjust‘SEO’).LocalSEOistheprocessofadvertisingyourbusinessonspecificlocalwebsitessimilartothoseusedbytelevisionandradiostations.LocalSEOisaveryeffectivewayforbusinessestoreachnewcustomers,particularlyinlocationswheretherearefewotheroptions.Forexample,localSEOiswhathelpbusinessessurfaceinMapsorsearchresultswhensomeoneisoutandaboutontheirphonetypesin‘bestpizzaNewYork’or‘Pizzanearme’. Ontheotherhand,SEOreferstotheefforttoimproveyourwebsiteorblogthroughsearchengines.Itencompassesalltheactivitiesthatareusedtoattractleadsorconvertvisitorsintocustomers. LocalSEOisdifferentfromtraditionalSEObecause,whileitinvolvessearchingforkeywordsinthetargetarea,itfocusesmoreontherelationshipsyoubuildwithlocalbusinessesandlocalresidents. Toputitsimply,LocalSEOhelpscustomerstoyourneargeographicalareaonlywhileorganicortraditionalSEO(orjust‘SEO’)providesresultsorsolvesqueriesofanyonearoundtheglobe. ReadMore:WhatisSEOandwhyisitimportant? StrategiesforLocalSEO ThestrategyoflocalSEOisverydifferentforeachtypeofbusiness,butthegoalisthesame:drivetraffictoyourstorefromtherightplaces—usuallythelocalareanetwork.LocalSEOhasbecomeincreasinglyimportantasInternetusersincreasinglyseekoutlocalservices,productsandinformation.Targetingcustomerswithinaspecificgeographicareahasproventobemoreeffectiveindrivingbusinessortrafficthansimplysendingtrafficfromoneregiontoanother.

  3. HerearetheThreeElementsofaStrongLocalSEOstrategyforlocalbusinesses:HerearetheThreeElementsofaStrongLocalSEOstrategyforlocalbusinesses: • CreateaGooglemybusinesspage • Creatingabusinesspageisthefirstandmostimportantstepwhilethinkingofsettingstrategiesforyourbusiness.CreatingaGoogleMyBusinesspageiseasyandhasslefree.Youjusthavetoincludethefollowinginyourpagetomakeitmorepresentableanduserfriendly: • BusinessName • Address • OpeningHours • ServicesProvided • RelevantPhotos • Updates JoinLocalDirectories Beingasmallbusinessowneryoumustsubmityourbusinessinformationtoasmanyinyourlocalarea.Thoughit’stoughtobelieve,Manypeoplestilluselocaldirectories. So,yourbusinessinformationmustbesubmittedinyourlocalarea. BacklinkingStrategyistheotherbenefitthisstepcanprovide.Backlinkingiswhereyoutrytogetwebsitestolinkbacktoyours.ThisshowsGooglethatyoursiteisrelevantandhasusefulinformation. Thankfully,ManyLocaldirectoriestickthisbox,soitcanhelpboostyouuptherankings. EncourageCustomerstoLeaveReviews Thereareveryfewthingsinthisworldthatcandirectlyaffectyoursearchengineranking– butonethingyouCANdoisencourageyourcustomerstoleavereviews.Reviewsareapowerfultoolforimprovingabusinessreputation–andit’soneyoucanuseeffectivelyinmarketingtodrivevisitorsawayfromcompetitors.Therearemanydifferentreasonswhycustomersleavereviews,butit’simportanttorememberthattheyaddtotheoverallexperienceofusingabusinesssomakesuretheyhelpyourbusinessstandoutfromthecompetition.

  4. GooglelocalRankingsandAlgorithm Local SEOwillbeahotlydebatedtopicoverthenextfewmonthsasGoogleupdatesitsalgorithmfordeterminingwhatsitesrankhighly.Thisupdatecouldhaveahugeimpactonlocalbusinesses.Theoldwayofrankingsitesbytraffichasbecomeobsoleteasnewtechnologiesandmethodsmoreeffectivelydeliverresults.FollowingGooglealgorithmisamustforanybusinesstogetmorerelevancyandtoprankingsinsearchengines. Google’slocalfeatureallowsyoutodisplayanearbyaddressinthesearchresultswhensomeonetypesinalocationspecifictoyou.TheideabehindthisistohelpusersgetinterestedincertainlocationsandalsohelpGooglefindthemeasier. Googlelocalalgorithmcomprisesofmainlythreefactors: Relevance:LocalrelevanceplaysacentralroleinGoogle’sattemptstoprovideuserswithrelevantinformation.Therearetwofundamentalapproachestakeninthesearchengine’sefforttorespondtotheuserquery,oneaimeddirectlyatremovingirrelevantinformationandanotheraimedatrewardingusersthatbringupusefulandrelevantinformation.Whenlocalrelevanceisincorporatedintoanapplicationalgorithmitcanimproveboththerankingoflocalqueriesandthetimelinessofresponses. Proximity:ProximityisanalgorithmthathelpsGoogleunderstandyourlocation,givingitabetterchancetoserveyousearchresultsmorerelevanttowhatyou’relookingfor.Whenyou’renearabusinessopenforbusiness,forexample,you’remorelikelytoseetheirinformationappearinsearchresultsbecausethecomputersspreadoutacrosstheworldhaveidentifiedthemasbeingnearby.Andsincethey’rebetterabletorespondtoqueriesbasedonwhereyouare,it’sawin-winsituationallaround. Prominence:LocalSEOforyourbusinessorwebsiteisoneofthemostimportantfactorsinbuildingsuccess.Ifyoucan’tmakeitcleartoGooglethatyourbusinessexistsinaspecificlocation,andiftheresultsofalocalsearcharemisleadingorinaccurate,youcouldbelosingprecioussales.ProminenceisanexcellenttoolforlocalSEO.UsingitwillhelpyourwebsiterankhigherintheSERPs(searchengineresultpages)forthatarea,increasingtrafficandmakingclientsawareofyourpresence. NowthatwehavecoveredLocalSEOindepthyoucanusethesestrategiesandtacticstomakeyourbusinessdigitallyworthyandearnmorefromit.

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