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Roundigital Digital Marketing Company in Gurgaon
How Meta Descriptions And Branding Influences Search Click-Through Rates- SEO Company in Gurgaon • A survey found that rich results improve Google search. When users click through on a search result, the greater emphasis is laid on the descriptions followed by a Brand Name and Page Title. Almost 2/3rd of the respondents agreed on the fact that more ads would trigger people to use Google less. The majority of the people agreed that Google is improving search results by including SERP features and snippets. As an SEO company in Gurgaon, we put more emphasis on Brand’s descriptions.
Digital Marketing Company in Gurgaon • According to Ignite Visibility, Click through decisions are influenced by the following factors: • · 13% of the respondents said it was the title that attracted. • · 24.2% of the respondents said it was the Brand name. • · 62.9% of the respondents said it was the Description. • As a Digital Marketing Company in Gurgaon, we also noticed that there was a rare case • “More than 55.1% of the people said they click on a brand they know within the search results”. • As of 2019 January, 58.5% of the participants preferred the current state of Google Search results. Similarly, 55.5% responded that the inclusion of featured snippets and SERP features improves the search results of Google.
SERP Features • Will the increasing number of Ads turn web visitors away? • There exist a segment of 66.7% of respondents who said that More ads may lead to lower the use of Google. While according to a study published on December 2018, Almost 75% of respondents said that Ads make it easy to find the information they are looking for. • 67% of Ignite Visibility’s survey respondents disagreed that – based on other company’s branded searches, companies will be able to run Ads. This actually aligns with the results found that the majority of the users clicks on brand results they are familiar with.
Digital Marketing Company • As an SEO company in Gurgaon, the main reason to care about is that – Brand Recognition has the second-largest influence on Clickthroughs. Brand awareness supplements SEO efforts and vice versa to increase organic visibility. • The survey puts light on the importance of compelling descriptions. Website owners and SEOs should align their descriptions with search intent as Google does not use the description if it thinks a more accurate one can be taken from a page’s content. • As a leading Digital Marketing Company in Gurgaon, we would say - Brands will have to adapt if consumers prefer the modern search results page and its features. The best way to regain visibility is by merging rich results and designing content accordingly.
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