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The goal of a business employing a market penetration strategy is to expand its sales volume within its present market. This is accomplished through convincing existing consumers to buy more of the company's products, luring in new customers, and fostering loyalty among the company's clientele.
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WHY TO CHOOSE Market penetration strategy? Increasing market share: Market penetration strategy can help a company increase its market share by gaining more customers within its current market. 1. 2. Boosting sales: By increasing demand for their products or services, companies can boost their sales and revenue. 3. Building brand loyalty: Companies can build brand loyalty by offering incentives and promotions to their existing customers, which can help keep them coming back for more 4. Competing against rivals Market penetration strategy can help a company compete more effectively against rivals by offering competitive prices 5. Product bundling: One way to increase market penetration is by bundling products or services together. 6. Geographic expansion: Another way to use market penetration strategy is by expanding into new geographic markets. This can involve opening new locations, targeting new regions, or even expanding internationally. www.rwazi.com