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Porsche Macan Speeds onto Digital Scene in 2014

Porsche Macan Speeds onto Digital Scene in 2014

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Porsche Macan Speeds onto Digital Scene in 2014

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  1. 402 South Hope Ave. Santa Barbara, CA 93105 (805) 682-2000 www.sbautogroup.com Porsche Macan Speeds onto Digital Scene in 2014

  2. Porsche Enters The Compact SUV Market with The Macan • The sports car manufacturer is taking an unusual approach with the market launch campaign for the vehicle, too. • The campaign revolves around an innovative yet comprehensive online platform that allows various social media channels in particular to be used to interact with interested users. Porsche AG is also using this campaign to revise its entire online presence. • Opting for a complete, responsive design, Porsche AG is once again setting benchmarks for the industry as well as guaranteeing a uniform experience across all end devices. Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara residents and the greater Southern California area as the premier dealer for Acura, Audi, BMW, Jaguar, Land Rover, Porsche, Mercedes-Benz, and Smart.Thesales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group represents eight different luxury brands and friendly experienced sales representatives are available seven days a week.SantaBarbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care. C lick to add text 402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

  3. The Macan’s Online Marketing Campaign • At present, users receive background information and technical details about the Macan twice each week. • A direct marketing campaign that comprises five steps is being run in parallel. • The content of this campaign is increasingly tailored to the respective recipient, the final result being that a customized, printed catalogue is sent to the potential buyer, showing every detail of the Macan that the interested party has already configured online. Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara residents and the greater Southern California area as the premier dealer for Acura, Audi, BMW, Jaguar, Land Rover, Porsche, Mercedes-Benz, and Smart.Thesales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group represents eight different luxury brands and friendly experienced sales representatives are available seven days a week.SantaBarbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care. 402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

  4. Augmented Reality App • The innovative approach behind the online campaign is also underlined by the Macan corners in the Porsche Centres. • Here, potential buyers can find out more about the Macan before the market launch in Germany in April 2014 using an “augmented reality app”, which gives users a virtual yet incredibly realistic experience. • As Porsche speeds onto the digital scene with this new campaign, it is exciting to consider the possibilities that lie within this new development. • In addition to following online information releases, customers can also contact Santa Barbara Auto Group to learn more about the Porsche Macan and stay up to date with the latest Porsche news. Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara residents and the greater Southern California area as the premier dealer for Acura, Audi, BMW, Jaguar, Land Rover, Porsche, Mercedes-Benz, and Smart.Thesales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group represents eight different luxury brands and friendly experienced sales representatives are available seven days a week.SantaBarbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care. Click to add text 402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

  5. About Santa Barbara Auto Group Add text here Santa Barbara Auto Group is conveniently located off the 101 and Hope Ave and proudly serves Santa Barbara residents and the greater Southern California areaas the premier dealer for Acura, Audi, BMW, Jaguar, Land Rover, Porsche, Mercedes-Benz, and Smart. The sales department at Santa Barbara Auto Group has one purpose – to exceed customers’ expectations from test drive to delivery. The professional sales team is committed to a no-pressure, high integrity approach to every ownership experience. Santa Barbara Auto Group represents eight different luxury brands and friendly experienced sales representatives are available seven days a week. Santa Barbara Auto Group also features a dedicated professional service department and a state-of-the-art facility offering the most current diagnostic and repair equipment available and highly skilled factory-trained technicians to deliver efficient quality vehicle care. Add text or photo here Click to add text 402 South Hope Ave. Santa Barbara, CA 93105 (805) 682 - 2000 www.sbautogroup.com

  6. Santa Barbara Auto Group Add text or photo here Add text or photo here 402 S Hope Ave Santa Barbara, CA 93105 (805) 682-2000 http://sbautogroup.com http://www.drivesantabarbara.com Click to add text

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