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Marketing Analytics

Executive MBA in Marketing Management course covers the key concepts of Marketing Management through a case study and an interactive approach. The teaching pedagogy is designed to suit the needs of working professionals, looking to skill up and update their knowledge.

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Marketing Analytics

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  1. MIT University, Shillong Marketing Analytics

  2. What is Marketing Analytics? • Data forms the base of developing any marketing strategy. A structured interpretation of the data show the way forward. representation and • Analytics plays a critical role in the identification, segmentation, and customers. The marketer collects data through primary and secondary research to identify the potential market. targeting of potential • More than 80% of marketers say most of their decisions today are data-driven.

  3. Benefits of Marketing Analytics • Helps better understand your • Helps connect cause and effect in audience. your marketing • Helps budget your money • Let’s you plan for the future • Help you understand A/B tests • Shows you how to improve your campaigns

  4. Learning Marketing Analytics Executive MBA in Marketing Management course covers the key concepts of Marketing Management through a case study and an interactive approach. The teaching pedagogy is designed to suit the needs of working professionals, looking to skill up and update their knowledge. With EMBA in Marketing Management, learn the latest concepts of Management such as Marketing Analytics, Creative strategies to design innovation, new business models and strategies and more.

  5. Why EMBA from MIT University? • Discover and articulate trends and find insights. • Creative strategies to design innovation. • Design experiences that delight the end-users • Discover new business models and strategies. • Decode behaviors and recode cultures.

  6. Potential Career Opportunities o Chief Marketing Officer o Public Relations Manager o Digital Marketing Manager o Business Development Manager o Brand Manager

  7. Advantages of MIT University, Shillong • Live sessions & Masterclass • Industry experts as course faculty • Case study discussions (Cases from Harvard, IIMs, and other premium sources) • Harappa Education certifications • Industry-relevant course offerings • Dedicated student support team • Self-paced learning • State-of-the-art LMS (Canvas) • Block pattern pedagogy • Regularly updated syllabus • Continuous Assessment for long-term knowledge retention

  8. About MIT University, Shillong Set in the laps of nature’s haven, North-East India, MIT University of Shillong, Meghalaya is an integral constituent of MIT Pune. MIT University, Shillong offers Executive MBA programs across specializations such as Marketing, HR, Finance, Supply Chain, Operations & Project Management. In addition to the executive education, the University has matched the pace with the changing times, and hence it offers Certification programs in Innovation & User Experience Design and the most trending Digital Marketing. It also offers a unique program called the Post Graduate Program for Executive education (PGPEx) in Design Thinking & Digital Transformation.

  9. Contact Us Email id: admissions_executive@mitu.edu.in Address: Nongshiliang, Shillong, Meghalaya 793014 Website: mituniversityindia.edu.in Phone: +91 7385554599

  10. Thank you

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