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SEO, or Search Engine Optimization, is a fundamental digital marketing strategy aimed at enhancing a website's visibility and ranking on search engine results pages (SERPs). It involves a series of techniques, both on and off the website, that are designed to improve its organic or non-paid search engine rankings.
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What is SEO? SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing. www.realitybitinc.com
Two Main Factor of Search Engine Crawling: Crawls the web finding pages to add to their database. Indexing: Then results are organized or indexed and added to their database
Why keywords are important? Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the SERPs, and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for "new clubs" — but if you're not careful, you might end up attracting traffic that's interested in finding a new place to dance after dark.
What Is On-Page SEO & Why Is It Important? On-page SEO, which is sometimes called on-site SEO, is the process of tweaking a page’s content, tags, and internal links to improve search visibility and increase traffic. In other words, it’s a means of optimizing your website to help search engines better understand your website.
What Is Off-Page SEO? Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. It’s like building your website’s reputation and authority beyond its borders. Off-page SEO signals, particularly backlinks from authoritative and relevant websites, endorse your website’s quality. Search engines, like Google, value these endorsements and use them as an SEO ranking factor.