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1. 24% 36% 36% 36% 36% 36% 36% 36% 36% 36% 36% 36% 36% 47% The Digital School The Digital School An IIT-IIM alumni initiative

2. INTRODUCTION Simply Digital is a new-age Digital School founded by the alumni of IIT & IIMs along with digital start-up entrepreneurs. It endeavors to simplify Digital Training. Simply Digital offers customized courses for Corporates, Institutions, Professionals, Entrepreneurs, Job Seekers and Students. Simply Digital offers a range of Customized Programs imparting practical knowledge earned by its founders as they built their own funded start-ups. The strong Faculty & Mentors comprise a unique blend of young Digital Entrepreneurs and experienced Corporate Professionals. Simply Digital is a Google partner group company with Google certified trainers. Our Courses Digital Marketing Big Data & Analytics Opportunity with Digital Marketing IIT-IIM Faculty Job Placement Assistance Team of Digital Start-ups Freelancing Affiliate Marketing Building Business Pre-reads & Post-reads Working Professionals Entrepreneurship 7 Google Certifications “ LEARN WHAT YOU WANT, THE WAY YOU WANT We believe that real digital learning is more than technical jargons, complicated codes and confusing theories. So, follow our pre-built learning pathways to learn how to build and optimize digital assets , market your products and services online, build reputation online, generate business leads, analyze and take corrective measures. We tell you the tools and the tricks of the trade. We cover the fundamentals of using various online platforms like search engines, social media, e-mail marketing, online advertising and mobile marketing. Most importantly, we start from where you are and then bring you to the level where the experts are. A fter all, it’s not rocket science and you don’t have to be an Einstein to master it. Just have faith in yourself and the confidence in us.

3. Overview of Digital Marketing ­ Fundamentals and Core Objectives of Marketing ­ Significance of Digital Marketing ­ In-depth knowledge of Marketing Procedure ­ Differences between traditional and digital marketing ­ Grasping the basics of Digital Marketing procedures Ÿ Understanding the meaning of visibility and its different dimensions Ÿ How can visitor’s engagement be built? Ÿ Tips to bring inbound and outbound targeting traffic Ÿ Understanding the concepts of leads generation Ÿ Importance of retention in digital marketing Ÿ How can Performance Evaluation be built and improved? Website Planing & Creation Ÿ Website planning & conceptualization Ÿ Understanding websites, domain names and domain extensions. Ÿ Web servers & web hosting Ÿ Integrating web performance and functionality Website wireframes Ÿ Contemporary website designing. Clutter-breaking User Interface (UI) & User Experience (UX). Ÿ Different types of websites – web, mobile, responsive, parallax, static & dynamic Ÿ Html & CMS Ÿ Top tools to evaluating

4. Search Engine Optimization Ÿ The meaning and utility of SEO Ÿ Grasping the basics of how search engines work Ÿ Understanding different types of search engines and their scope Ÿ Evaluating the target niche Ÿ Using the right keywords for the correct traffic generation Ÿ Traffic growth hacking Ÿ Researching the keywords: in-depth arithmetic Ÿ On Page Optimization Ÿ Keyword planning, optimization & density Ÿ Optimizing the content with the right keywords Ÿ Planning the content calendar Ÿ Internal linking Ÿ Creating Title Tags, Meta Tags & H1 for SEO Ÿ Use of HTML in website creation Ÿ Website verification and Google Webmaster Ÿ Creation of Website’s Site Map Ÿ Use of FTP Ÿ Website speed optimization Ÿ Optimizing the website for crawling & indexing Ÿ What is Anchor text Ÿ Url code & url optimization Ÿ Alt Tags for images Ÿ Incorporating Off Page Optimization through Ÿ Domain authority: Understanding the basic concepts Ÿ How to increase your Page Rank Ÿ Use of back links Ÿ Link Building and their importance Ÿ Content dissemination Ÿ Use of social media in Link Building Ÿ Info graphics, podcast & video Ÿ What is Page Authority & Link Juice Ÿ Local SEO Ÿ Understand how Google places optimization as well as using citation, classifieds, H Card and NAP Ÿ How to differentiate between different types of keywords Ÿ Tips for using SEO promotion techniques Ÿ How to select the right plug-in for word press and other CMS Ÿ Link Juice: Its Significance and utility Ÿ Highlights & understanding Google Panda Algorithm, EMD Update and Google Penguin Ÿ Top tools to evaluate SEO performance Assignments

5. PPC and Google Adwords ­ What do inorganic search results mean and why are they important ­ Understanding PPC advertising: Tips and Tricks ­ Analysis of Microsoft Adcenter with Yahoo and Bing ­ How to set up Google Adwords account and grasping its essence ­ Adwords account structure: Campaign, Ad groups, Ads, Keywords ­ Different types of advertisement campaigns ­ Adwords Algorithm – what is adword rank & how it ranks ­ Basics of Quality Score: Click-through rate (CTR): Importance for online advertising ­ Tips for bidding: building competency ­ Creating the right Search Campaigns © How to place online advertisements © Target Search engine queries © Matching the right keywords © Basics of Campaign Level Setting © How to implement location targeting © CPC- the core of bidding strategy for right target audience © Bidding strategies: Manual and Auto © CPA: Optimal Way for Online Advertising © How to keep your bid strategy flexible © Ad Extensions: Location, Call and Sitelink Extensions © Creating Ads: How to advertise Online with a compelling ad copy © Single ad group model (SKAG) © Creating your first search campaign live © Understanding the ad matrics © How to play with display & destination URLs © How to write a compelling ad copy ­ Tracking ROI © Importance of conversion tracking © How to set up a conversion tracking © Evaluating the statistics © Adding tracking code ­ Optimizing Search Campaigns © How to optimize your first campaign © Importance to CTR in optimization ­ How to increase the quality score © How to optimize CPC © Display network targeting © Searching for keywords that convert to sales © How to increase bids for best performing keywords © Search query report © Excluding user locations © Use of review extensions © Call-to-action Ad copies © Results for mobile devices with full browsers vs. computers and tablets © Evaluation of Ad Campaign Statistics © Analyzing competitor’s performance © Investigation Fraud clicks ­ Display Campaign Creation © Different types of display campaigning and their target audience © Engagement and re-marketing © Creation of different Ad Groups © Ad-scheduling and delivery © Use of display planner tool © Organising text ads © Uploading banner ads ­ Remarketing © What is remarketing © Setting up an account of remarketing © Tailored ads and bring back indecisive customers adding custom parameters, creating a feed and delivering customized, higher-performance ads. © Advance list creation © Overview of my client centre

6. Google Analytics ­ Get started with Google analytics ­ Generate detailed statistics for your website ­ Measure conversion and sales ­ Track search engines and social networks ­ Analyze display advertising, pay-per-click networks and email marketing ­ Integrating adwords and analytical account ­ Link tagging: Basic of set-up procedure ­ Viewing customized reports ­ Implementing corrective actions Opera Firefox 47% 66% Safari Chrome Ÿ Understanding Social Media Ÿ Different types of current social media paradigms Ÿ How to use social media for marketing and advertising Ÿ Facebook Marketing: Differences between personal and business page, increasing likes and shares, building fan- engagement, Facebook advertising, Case Studies and use of 3rd parties. Ÿ Facebook Insights (Analytics), Facebook Case Studies, Power editor tool. Ÿ Facebook Practical Session: Facebook advertisement, Payment Module, CPC, CPM, CPA, Conversion Tracking of Facebook. Ÿ Linked In Marketing: Differences between company and individual profiles, marketing through Linked In groups, tips of Linked In advertising and increasing ROI. Ÿ Twitter Marketing: Measuring influence and increasing followers, tips and tricks of online marketing with twitter, using the right tools and Case Studies, twitter advertising, Hashtags and trends, Understanding the influencers and industry leaders of niche. Ÿ Twitter Case Studies, Tools for twitter marketing. Ÿ Video Marketing: Tips, trends, strategies and best practices for creating video campaigns, using YouTube for business growth, creating Video ADgroups, utilizing the right target options and bid strategies, Intro to viral video, Building viral video and its case studies, Creating Youtube Channel, Youtube video marketing strategy : Pre AD role, Post AD role and Mid AD role, True View Ads- Instream Ads, Display, Creating a video AD groups. Website Planing & Creation Marketing Social Media

7. 1 9 Email Marketing ­ Email Marketing and its functionality ­ Protocols of Email Marketing: TCP IP, POP, IMAP, SMTP, Asynchronous and Synchronous Mails. ­ Understanding its importance ­ How to send a bulk image ­ What are the jargons of sending a bulk image ­ Email marketing techniques – legitimate, partial legitimate & illegitimate ­ Boosting sales ­ Generating leads ­ Strengthening relationships ­ Increasing web traffic ­ Building brand loyalty. ­ Difference between opt-in & opt-out emailing ­ Does & don’ts of email marketing ­ Auto responders & broadcast emails ­ Web form & list database ­ Tips & tricks of broadcasting emails & prevent spamming 10 2 Website Planing & Creation & Creation Advertising Website Planing Online Display ­ Basic terminology & benchmarks of online advertising ­ Different types of online advertising for digital marketing ­ Display Advertising: Banner Ads, Rich Media Ads, Pop Ups and Pop under Ads ­ Contextual Advertising: Page Ads, Video Ads, Image Ads and Text Ads ­ Native ads ­ Payment Modules ­ Online tracking of ROI ­ Allocating funds for various online advertising networks ­ Using tools to Create Banner Ads

8. 1 9 E-Commerce Marketing ­ What is e-commerce marketing ­ How to create an e-commerce website ­ Developing plans and marketing strategies ­ Get higher organic search engine listings ­ Retention of customers ­ Competitive pricing and increasing per-customer purchases ­ After-sales marketing and relationship building ­ Case studies & assignments 10 2 Website Planing Lead Generation Website Planing & Creation & Creation for Business ­ Importance of lead generation ­ Landing Page Versus Websites ­ Understanding A/B testing and using it ­ Understanding leader nurturing and lead funnel ­ How to carry out lead nurturing ­ Creating a live landing page ­ What is thank you page ­ How ROI is calculated through landing page

9. 1 9 Mobile Marketing ­ Using Social media for mobile web marketing ­ Using advertising tools for mobile web marketing ­ Mobile marketing mix ­ Creating mobile applications ­ SMS marketing ­ Uploading mobile apps for iOS and androids ­ Creating mobile websites ­ Hyper local marketing ­ Geo tagging & geo location marketing ­ Mobile advertising networks ­ New age marketing – whatsapp, snapchat, instagram, vine ­ Native vs. hybrid ads ­ Building a mobile first company ­ Voice to text & text to voice integration ­ Augmented reality on mobiles ­ Difference between mobile responsive, mobile first & mobile only 2 Website Planing & Creation & Creation Marketing Website Planing Content ­ How to write compelling and provocative content ­ 35 tips and tricks ­ Overcoming content marketing barriers ­ Magnetizing the content ­ Top Content Marketing Examples ­ Using the right template and designs ­ Promoting content in social media ­ Managing content calendars

10. 1 9 Affiliate Marketing ­ What is affiliate marketing & 3As of affiliate marketing ­ How to make millions with affiliate marketing ­ Tips and tricks of affiliate marketing ­ Being in tandem with affiliate marketing strategies in India ­ Live examples and real-time mentoring ­ Cracking the top affiliate networks in the world 2 Website Planing & Creation & Creation Blogging Website Planing Adsense & ­ Basic of Adsense ­ How to write a captivating blog with right keyword insertion ­ How to get approved by Adsense ­ Placing the right Ads on your Blog ­ Creating blogs with CMS ­ How to make more than 1 Lakh rupees with Google Adsense

11. Big Data & Analytics ­ Goals for Analytics & Big Data Course ­ Introduction to basic statistical terms and concepts ­ Structured overview of modelling methodology ­ Interpretation and implementation of statistical tests ( commonly used in company's methodology) ­ Understanding Big Data Landscape and technologies ­ Use state of the art tools to work with very large data sets ­ Detailed case study/Project. Course Structure: Hadoop Architecture and HDFS © Hadoop 2.x Cluster Architecture - Federation and High Availability © A Typical Production Hadoop Cluster © Hadoop Cluster Modes © Common Hadoop Shell Commands © Hadoop 2.x Configuration Files © Password-Less SSH © MapReduce Job Execution © Data Loading Techniques Data Understanding and preparation © Basic training in R © Enhanced data dictionary © Missing value imputation © Outlier treatment Data analysis © Defining target for Model © Variable Transformation © Variable reduction © Variable finalisation Map Reduce Framework © Traditional way Vs MapReduce way © Why MapReduce © Hadoop 2.x MapReduce Architecture © Hadoop 2.x MapReduce Components © YARN MR Application Execution Flow © YARN Workflow © Anatomy of MapReduce Program © Practical problem solving using Map Reduce Modelling ( case study) © Model creation © Model validation © Model calibration Understanding the Big Data Problem © Introduction to Very Large Datasets © Limitations of existing Data Analytics Architecture Introduction to the Hadoop Ecosystem © Hadoop © Hadoop Features © Hadoop 2.x core components © Hadoop Storage: HDFS © Hadoop Processing: MapReduce Framework © Anatomy of File Write and Read © Rack Awareness

12. Why SIMPLY DIGITAL Why SIMPLY DIGITAL J It's an IIT-IIM alumni initiative. J We stand for Quality Education. J Our Faculty is from IIT-IIM and successful digital start-ups. J We have Jobs and Internships for our students in Digital Start-ups. J Mentors are eager to guide students on their entrepreneurial ideas. J We help you prepare for Google Certification. J We send Pre-reads and Post-reads comprising Case Studies and Study Material. J You can enroll with us for a no-charge Reinforcement Class on any topic. J We teach everything under Digital from Digital Marketing to Big Data. J Our Course Content is most updated and ever evolving. J You can choose your Course Modules and become an expert in your chosen field. J We bring 100 plus years of cumulative Corporate Experience in MNCs. J We are a Google Partner Company Contact Us: 97/1, Adhchini, New Delhi-110017 +91 78270 68882, +91 83760 16348 www.simplydigital.in info@simplydigital.in