How to stand out in an exhibition or trade show

1. How to stand out in an exhibition or trade show Exhibitions or trade shows are an excellent medium to have an exposure for a business. You can stand apart from others when you plan and carry out all associated jobs well. Whether it is setting up your booth is a trade shoe or marketing your presence in an exhibition, you need to be very careful in your every step. Here are some practical steps for your assistance: Plan earlier Getting success in any social/commercial event or function depends on how you planned that event or function. For making your presence better in an exhibition or a trade show, you must have a solid plan in advance. Your plan should clearly be focused on your intention of placing your business brand in centre and front. Several weeks before the actual date for the beginning of an exhibition, start thinking on the steps to lure your audience. For example, you can post a survey for your associated stakeholders and existing customers. In the survey, place questions on what they expect at a trade show or in an exhibition and what sort of giveaways they love to receive. Try to get noticed by the trade press and organizers For promoting your presence in the trade show, you should converse with the organizers and discuss what promotional opportunities are available. Some of them may charge you or some can consider producing a thought piece for your business website. Further, you should publish a press release on the participation of your business in the upcoming exhibitions or trade shows.

2. Make your stall/booth eye-catchy with relevant information In any exhibition or trade show, you need to draw the attention of visitors in and around the venue. Place exhibition signage at significant places from the entrance to your stall. Talk to the organizers and discuss how you want to promote your business during the tradeshow/exhibition. Request them to let you place attractive, but informative graphics at as many places as possible. Stay engaged with visitors all the time The staffs of many businesses do not attend the visitors who come to the stall. They think that the employees, who are here to provide the necessary information to them, are doing wrong by being busy with them. At the trade show, you should greet the guests who come to your stall or trade show booth. Be ready to serve the visitors by replying their queries. Listen to them carefully and keep them engaged until they are at your booth in an exhibition or tradeshow. Offer usable and promotional giveaways You are participating in an exhibition of trade show to expose your company, and you must do it. Think to hand over an interactive element, such as a USB drive, custom water bottle, or something alike, to let them market your business. Suppose that you hand over a custom USB drive loaded with your business information to one of your customers. He/she will expose your business brand whenever he/she takes out that USB drive for his/her personal use.