1 / 8

Intelligent Content Strategy for Small Businesses

Marketing a small business used to be fairly simple. Now it takes an intelligent content strategy.

SalFalko
Download Presentation

Intelligent Content Strategy for Small Businesses

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Intelligent Content Strategy for Small Businesses Intelligent Content StrategyforSmall Businesses

  2. BLOGGINGNo-one knows your business better thanyou do.Blogging is good for reaching the rightpeople, showing them your expertise andfeeding fresh content to the searchengines.Posts do not have to be long. They canbe a few paragraphs, or even just a greatimage with a few lines of copy. BLOGGINGNo-one knows your business better thanyou do.Blogging is good for reaching the rightpeople, showing them your expertise andfeeding fresh content to the searchengines.Posts do not have to be long. They canbe a few paragraphs, or even just a greatimage with a few lines of copy.

  3. CASE STUDIESThe trick is not to make cases studies too clinical.Tell stories about your best customers:• what the problem was• how they used your product/service to solve thatissue• details of their results. CASE STUDIESThe trick is not to make cases studies too clinical.Tell stories about your best customers:• what the problem was• how they used your product/service to solve thatissue• details of their results.

  4. WHITE PAPERSA white paper is a report that sharesexpertise, trends or industry information andresearch with your current and potential customers.A good whitepaper can• Get media coverage• Improve brand awareness• Build a mailing list• Provide qualified leads WHITE PAPERSA white paper is a report that sharesexpertise, trends or industry information andresearch with your current and potential customers.A good whitepaper can• Get media coverage• Improve brand awareness• Build a mailing list• Provide qualified leads

  5. WEBINARSThere are many easy-to-use online presentationplatforms you can use to deliver webinars.Record your webinars so in addition to the liveevent you can offer on-demand video.Use webinars to:Show product featuresExplain complex informationShare new ideasPosition your brand with other thought leaders inyour field WEBINARSThere are many easy-to-use online presentationplatforms you can use to deliver webinars.Record your webinars so in addition to the liveevent you can offer on-demand video.Use webinars to:Show product featuresExplain complex informationShare new ideasPosition your brand with other thought leaders inyour field

  6. VISUALSThere is a growing demand for images, graphics andvideo online.Research shows that visuals increase views andengagement on every online platform – media, blogsand social networks.Tell your stories visually - add high quality images,infographics and short, interesting videos with everypiece of content you publish. Learn to use the free andlow cost apps on your phone and tablet to make thisvisual content. VISUALSThere is a growing demand for images, graphics andvideo online.Research shows that visuals increase views andengagement on every online platform – media, blogsand social networks.Tell your stories visually - add high quality images,infographics and short, interesting videos with everypiece of content you publish. Learn to use the free andlow cost apps on your phone and tablet to make thisvisual content.

  7. ONLINE NEWSROOMYour branded content needs a place to live. A hosted onlinenewsroom should house•Press releases•Articles•Blog posts•Images•Videos•Webinars•White papers•Company Twitter feed•Press Contacts•Exec bios•Expert resumes ONLINE NEWSROOMYour branded content needs a place to live. A hosted onlinenewsroom should house•Press releases•Articles•Blog posts•Images•Videos•Webinars•White papers•Company Twitter feed•Press Contacts•Exec bios•Expert resumes

  8. L.A. Business Technology Center2400 Lincoln AvenueAltadena, CA. 91001626 296 6218 L.A. Business Technology Center2400 Lincoln AvenueAltadena, CA. 91001626 296 6218

More Related