140 likes | 160 Views
Big brands know they can publish content and be the media rather than advertise next to what we read. A Digital Newsroom makes a brand more relevant and interesting to the public and the media.
E N D
Why Brands are Adopting Digital Newsrooms Why Brands are Adopting a Digital Newsroom Approach to Content
Brands are no longer restricted to advertising next to what we read – they can be the media Brands are no longer restricted to advertising next to what we read – they can be the media
The public wants to see how your product or service fits into their lifestyle – not just the features of your product The public wants to see how your product or service fits into their lifestyle – not just the features of your product
Adidas is adopting this strategy to make their brands more relevant online in order to propel demand. Nike and Puma have also implemented this approach. Adidas is adopting this strategy to make their brands more relevant online in order to propel demand. Nike and Puma have also implemented this approach.
If you publish great content it can attract the media too If you publish great content it can attract the media too
A Good Newsroom Needs: More than text press releases Great original material Content that the media and the public will value Talent Technology Data/Analytics A Good Newsroom Needs: More than text press releases Great original material Content that the media and the public will value Talent Technology Data/Analytics
You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom. You can build a visual newsroom in Wordpress – but you will need a good programmer who can make it look like a newsroom.
Can A Small Business Create a Digital Newsroom? Be smart with technology – Hosted newsroom with visual features – Train your team to curate industry news and create original content Can A Small Business Create a Digital Newsroom? Be smart with technology – Hosted newsroom with visual features – Train your team to curate industry news and create original content
FEATURES: Easy to use content management system. Images and video. Social sharing options. News feeds. Tags. Search function. Great content. FEATURES: Easy to use content management system. Images and video. Social sharing options. News feeds. Tags. Search function. Great content.
. Track and adjust content using a digital dashboard
. Results • More traffic • More engagement • More conversion • More media coverage • More online visibility
. Want to know more? http://press-feed.com http://www.meritusdigital.com Call 626 793 4911 for a demo