6 Ways to win back lost leads

1. 6 ways to win back lost leads SalesBabu CRM For Enterprise Business & Startups M: +91 9611 171 345 Email: sales@salesbabu.com

2. 6 ways to win back lost leads • Analyze the reasons behind losing the particular lead • Know when and how to retarget your lost leads • Segment your lost leads • Digital marketing is the new trend • Provide new updates • Ask for feedback M: +91 9611 171 345 Email: sales@salesbabu.com

3. Analyze the reason behind losing the lead Analyzing the cause of losing leads is the first and foremost step that you need to take. Take a pen and paper and jot down certain questions on why, how and what happened, then find answers for them. Question 1 - What type of lead did you lose? Was you lead hot, warm or cold? Question 2 - Did you not follow-up? Question 3- Did your lead understand the product or service you provide? Question 4 - Did you lose the lead to your competitor? M: +91 9611 171 345 Email: sales@salesbabu.com

4. Know when and how to retarget your lost leads When to retarget your lost leads? Time and mode of retargeting also plays a vital role in getting back your lost leads. Understand your lead’s preference to engage is also an added advantage. How to retarget your lost leads? • Marketing campaigns • Lead-ads • Limited offers M: +91 9611 171 345 Email: sales@salesbabu.com

5. Segment your lost leads Lead segmentations allows you to target your lost leads at the right time. A well segmented lead database is the foundation for personalized engagement and targeted win back campaigns. It includes segmentation by explicit segmentation and implied segmentation. Make a list of questions based on the demographics, geographics, attitude and interests and other factors before segmenting your leads accordingly. Thus, you will get an idea on where and when to invest your efforts in order to win back your lost leads. M: +91 9611 171 345 Email: sales@salesbabu.com

6. Digital marketing is the new trend Digital marketing is a way to promote brands, products or services online through digital channels. Digital marketing aims to help businesses reach the target consumers through digital avenues. The multiple forms of digital marketing strategies are - • Website marketing • Content marketing . • Social media marketing M: +91 9611 171 345 Email: sales@salesbabu.com

7. Provide new updates Provide updates about your new features or improvements in your product or service. You may find very few responses but you will surely find a way to re-engage with the conversation. M: +91 9611 171 345 Email: sales@salesbabu.com

8. Ask for feedback You must accept the fact that all lost leads do not come forward to re-engage and go ahead with sale. But these lost leads will surely be willing to provide their feedback. Your customers are the ones who are making use of your products and services so they know it better - on how you can improve your product or service for the better. Always understand the fact that, you are not the only product or service available in the market. If you do not focus on your customer’s feedback or suggestions there are more chances that the customer tends to find another company that may do it even better than you. Thus, the insight from your lost lead will help you to improve yourself as well as the business. M: +91 9611 171 345 Email: sales@salesbabu.com

9. Many Businesses trust Salesbabu, including M: +91 9611 171 345 Email: sales@salesbabu.com

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