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E-Commerce has become an integral part of the business in the present market. And in the present scenario, half of the world prefers buying and selling of products and services online at their convenience. E-commerce is a great platform to make money through the online space. Here are 6 reasons why you should invest in E-commerce<br>
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Top 6 reasons to invest in an E-Commerce SalesBabu CRM For Enterprise Business & Startups M: +91 9611 171 345 Email: sales@salesbabu.com
What is E-commerce? E-commerce also known as electronic commerce or internet commerce refers to the buying and selling of goods or services using the internet network. The payment is also done through the transfer of money and data in order to execute the transactions. E-commerce is a great platform to make money through the online space. The E-commerce has revolutionized several businesses by creating an e-commerce market place as well as a platform of communication for consumers and the business itself. There is a growing awareness among the business community in India about the pool of opportunities available in e-commerce market. M: +91 9611 171 345 Email: sales@salesbabu.com
6 Reasons to invest in an E-commerce • Make money 24/7 Every business is set up with the prime agenda of making money i.e, profits. And e-commerce stores are one of the best platforms to make money 24/7 because online stores are open always. There is neither time constraints nor geographical limitations, which makes it easy for consumers to reach out easily. More of all, the traffic in search engines helps you gain new customers and thus results in the increase of sales. It also improves upsell and cross sell of products. M: +91 9611 171 345 Email: sales@salesbabu.com
2. Improve brand image In the present market, the existence of online stores is one of the key factors behind gaining reputation and identity in the market. You may have a well-acquainted physical store but if you do not have an ecommerce store you are possibly losing on something in the market. Not having an ecommerce store can also be a competitive disadvantage for your business. Thus, the ecommerce stores will help you improve brand image in the long run and provides benefits like - customer retention, customer satisfaction and brand identity. M: +91 9611 171 345 Email: sales@salesbabu.com
3. Cost effective Maintaining a physical store is much more challenging than maintaining an online store. How e-commerce is cost-effective? • Advertising online is much more cost-effective than traditional marketing. • In an ecommerce website there are no middle-men or merchants to provide merchant commissions. • If you wish to expand your business, you just need to invest in one website that can cater to multiple markets. • Make use of a cost effective Customer Relationship Management software to manage automation of inventory, billing, payments and field service management etc. • The expenses incurred on coupons, rate tags and pamphlets are eliminated. Instead they are available with just a few mouse clicks. M: +91 9611 171 345 Email: sales@salesbabu.com
4. Easy to start and manage It is easy to start and manage an e-commerce store because - • There is no need to focus on geographical location, infrastructure, maintenance etc. • If you plan your business in an organised manner, it leads to higher profit margins. • All you need to focus more is shipping and customer service. • Choose the right e-commerce software and evaluate things like speed, features, compatibility with payment gateways, business structure and most importantly SEO friendly features and more. M: +91 9611 171 345 Email: sales@salesbabu.com
5. Gain customer feedback Focusing on your customer needs, trying to satisfy them and eventually trying to retain your loyal customers is what you plan and try to manage to the fullest. The benefits of gaining customer feedback are - • Customer feedback helps to improve products and services • Customer feedback shows how much your customer values your product or service • Customer feedback helps you to improve customer retention strategies • Customer feedback improves up-sell and cross-sell • Customer feedback helps you in further decision making • Customer feedback can be a reliable source of information for other customers M: +91 9611 171 345 Email: sales@salesbabu.com
6. Track target customers Setting up an online store is not a difficult task but how many customers you attract in the long run, is what matters. Basically marketing is a business process of creating relationship and also enhancing the satisfaction of the customers. Let us know more about a few marketing tools which helps your e-commerce site to track the target customers - • Cloud based e-commerce Solution. • Social media marketing like - whatsapp, instagram, facebook, twitter, pinterest and Linkedin etc. • Personalized marketing through SMS and email campaigns. • Visual marketing through video clips, ads etc. • Make use of artificial intelligence which target and track leads, analyze data.. • Influencers are individuals who create high impact conversations with the potential target customers. • Blogging is one of the trending marketing tools that helps create traffic in the search engine, convert traffic to leads, connect with large group of consumers and create brand identity. M: +91 9611 171 345 Email: sales@salesbabu.com
Conclusion After demonetization in India, the role of cashless economy has increased significantly over the time. And the role of internet network has also played a vital role in setting up e-commerce business stores. Though there are certain disadvantages of e-commerce stores like - consumers have concerns with regard to the security and privacy of the purchases, added operational costs and chances of fraudulent activities, the benefits of investing in an e-commerce store is higher and profitable. See to that you are planning your business activities in an organised manner and your ecommerce store will lead towards success in the long run. Invest in the best tools which provide ample features and functionalities to maintain your online website in a standard pattern. M: +91 9611 171 345 Email: sales@salesbabu.com
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