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6 Digital Marketing Campaign Trends

If you are like many other business owners, who know that increasing revenue is the #1 most important thing you can improve? But in order to achieve more sales, you must know which marketing tricks work and which ones are a waste of time and<br>money.<br>

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6 Digital Marketing Campaign Trends

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  1. 6Digital Marketing Campaign Trends https://saletify.com/

  2. If you are like many other business owners, who knows that increasing revenue is the #1 most important thing you can improve. But in order to achieve more sales, you must know which marketing tricks work and which ones are a waste of time and money. https://saletify.com/

  3. Search Engine Optimization Social Media Video Marketing Email Marketing PPC Advertising Content Marketing Digital Marketing Campaign https://saletify.com/

  4. Digital advertising spending worldwide is projected to reach $375 billion by 2021. Infographics are liked and shared on social media 3 times more than any other type of content. Location specific digital ad campaigns are 20x more effective than traditional banner ads that are not location based. 80% of consumers will remember a video ad they viewed in the past 30 days. 88% of consumers trust online reviews as much as they trust personal recommendations. Top Digital Marketing Trends https://saletify.com/

  5. 1. Search Engine Optimization https://saletify.com/

  6. Keyword Rankings • Google is responsible for 94% of total organic traffic. • 75% of people never scroll past the first page of search engines. • 70-80% of people ignore paid search results, clicking only on organic search reasult. • 57% of B2B marketers stated keyword rankings generate more leads than any other marketing initiative. • Leads from Search Engine have a 14.6% Conversion rate. https://saletify.com/

  7. Organic Search • 50% of search queries are four keywords or longer. • Over 40% of business revenue is captured by organic traffic. • The top 5 search results for a keyword on google get 70% of the clicks. • The average Google first page result contains 1890 words. • Search engines drive 300% more traffic to sites than social media. https://saletify.com/

  8. Local SEO • 72% of consumers who did a local search visited a store within five miles. • 50% of mobile users doing a local search visited a store within one day. • 28% of searches for something nearby result in a purchase. • Nearly 33% of all mobile searches are location based queries. https://saletify.com/

  9. Loading Time • Web users exposed to slow loading times, will conduct less searches on average. • The average load speed for the top ranking sites of 1.9 seconds. • 53% of users will leave a page if it takes more than 3 seconds. https://saletify.com/

  10. 2. Social Media https://saletify.com/

  11. Facebook • Blog posts longer than 1500 Words receive 22.6% more facebook likes. • Images account for 75-90% of facebook advertising effectiveness. • The best time to post on facebook is on weekdays between 1pm - 3pm. • 74% of people say they use facebook for professional purposes. https://saletify.com/

  12. Twitter • Blog posts longer than 1500 words receive 68.1% more tweets. • 88% of businesses with more than 100 employees use twitter for marketing purposes. • Tweet with videos get 6 times as many retweets as tweets with photos. https://saletify.com/

  13. Instagram • 60% of users discover products on Instagram. • The best time to post on Instagram is on weekdays at 5PM or 2AM. • 75% of users take action like visiting a company's website after a brand's post. • Instagram stories posted a 220% increase in year over year ad spending. • Instagram's user count is growing close to 5% per quarter. https://saletify.com/

  14. Linkedin • 80% of B2B leads come from Linkedin vs. 13% on Twitter & 7% on Facebook. • Linkedin is the #1 channel B2B marketers use to distribute content at 94% of times. • 90% of B2B marketers reduced cost per lead with Linkedin lead forms. • Linkedin generates 3X more conversions than Twitter & Facebook. https://saletify.com/

  15. Pinterest • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. • Over 5% of all referral traffic to websites comes from Pinterest. • 71% of Pinterest users are actually Females. • 40% of New Signups are Men; 60% New Signups are Women. https://saletify.com/

  16. 3. Video Marketing https://saletify.com/

  17. Product Video • 1,200% more shares are generated by social videos than text and images combined. • Product video can increase purchases by 144%. • 50% of online users search for product videos before they make a purchase. • 4 in 5 consumers believe that demo videos are helpful. • Over 500 million hours of video are watched on YouTube every day. https://saletify.com/

  18. Social Video • 41% of marketers plan to add facebook video to their content strategy in the next year. • 45% of people watch more than an hour of facebook or YouTube videos a week. • 64% of consumers say watching a marketing video on Facebook has influenced the purchase decision of theirs. https://saletify.com/

  19. Youtube Video • 2/3 of users watch YouTube on a second screen while watching TV at home. • YouTube has over a billion users, almost one-third of all people on the internet. • 65% of senior executives navigate to a site after viewing a related YouTube video. • 32% of consumers engage with branded video on YouTube. https://saletify.com/

  20. Video Consumption • 55% of people consume video content throughly. • 43% of people want to see more video content from marketers. • Having a video thumbnail in the search results can double your search traffic. • Videos drives a 157% increase in organic traffic from SERPs. • Video will represent 82% of all internet traffic in 2021. https://saletify.com/

  21. 4. Email Marketing https://saletify.com/

  22. Mobile Email Marketing • 73% of companies surveyed prioritize mobile device optimization of emails. • Mobile is responsible for at least 50% of all email open rates. • Mobile users check their email 3 times more than non-mobile users. • 80% of email users are expected to access their email accounts via a mobile device. https://saletify.com/

  23. Email Usage • 42% of marketers do not send targeted email messages. • About 49% of businesses use some form of email automation. • 78% of consumers have unsubscribed from emails because brand was sending too many emails. • 86% of professionals prefer email when communicating for business purposes. https://saletify.com/

  24. 5.PPC Advertising https://saletify.com/

  25. Mobile Advertising • 70% of people dislike mobile ads. • Mobile ad blocking has increased 90% year over year. • 60% of consumers click on mobile ads at least weekly. • 2/3 of consumers can recall a specific brand they have seen advertised on mobile in the last week. https://saletify.com/

  26. POP-UP Advertising • 30% of marketers think outbound marketing tactics are overrated • 72% of consumers would have a lower opinion of a brand if they used pop-up ads. • 4 out of 5 of people have left a website because of a pop-up. https://saletify.com/

  27. 6.Content Marketing https://saletify.com/

  28. Blogging • One in ten blog posts are compounding meaning organic search increases their traffic over time. • Compounding blog posts generate 38% of overall traffic. • Titles with 6-13 words attract the highest and most consistent amount of traffic. • Companies that blog receive 97% more links to their website. https://saletify.com/

  29. Content Stratey • 42% of companies have hired a designated content strategist executive. • Content marketing gets 3 time more leads than paid search advertising. • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. https://saletify.com/

  30. Saletify is a pioneer digital marketing company in Pune. We help in building your SEO,SMM, SEM,PPC campaigns, Email marketing, Content marketing and website design & development. We also help you to take your business on the top level with effective digital marketing services by generating valuable leads for your business. https://saletify.com/

  31. Contact Us Address: 305, Kumar Primus, Hadapsar, Pune – 411013, India Phone:+91-8530666677 E-mail:Info@saletify.com Skype: saletify Website : https://saletify.com/

  32. Thanks! Any questions? You can find me at: • Info@saletify.com

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