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Search Engine Optimization

Seo service provider in Salt Lake City are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. Some of the popular Search Engine are Google, Bing, Ask, Bing, Baidu, etc. http://saltitsolutions.com/

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Search Engine Optimization

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  1. SEARCH ENGINE OPTIMIZATION

  2. Presentation Overview • Search Engine Basics • What is SEO? • Key Concepts • Why is Search Engine marketing important? • How to Conduct Keyword Research • How page Ranking Done • What is a SEO Algorithm? • Steps to developing a good SEO strategy • Basic tips for optimization • Advantages and Disadvantages • Conclusion

  3. Search Engine Basics • Seo service provider in Salt Lake City are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. • Some of the popular Search Engine are Google, Bing, Ask, Bing, Baidu, etc.

  4. SEO • A Search Engine operates is a three manner-: • Web Crawling • Indexing • Ranking and Serving Results

  5. Key Concepts • Web site appears in the returned matches depends on 5 factors: • Which Keywords the user entered • Your web page Keyword Density for these keywords • Your web page Keyword Prominence (page location) for these keywords • Your Link Popularity – the number of other sites that link to you • Your link and keyword Relevancy

  6. Why is Search Engine marketing important? • 80% of consumers find your website by first writing a query into a box on a search engine (Google, Yahoo, Bing) • 90% choose a site listed on the first page • 85% of all traffic on the internet is referred to by search engines • The top three organic positions receive • 59% percent of user click • Cost-effective advertising • Clear and measurable ROI • Operates under this assumption: • More (relevant) traffic + Good Conversions Rate = More Sales/Leads

  7. How to Conduct Keyword Research • Brainstorming • Surveying Customers • Applying Data from KW Research Tools • Term Selection • Performance Testing and Analytics

  8. How page Ranking Done • An organic seo services in Salt Lake City software spider is a piece of software that acts like an electronic librarian who cuts out the content pages of every book of library in the world sorts them into a extremely large master index. • The basic principal is that the index is made from the actual content of site.

  9. What is a SEO Algorithm? • Top Secret! Only select employees of a search engines company know for certain • Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments • The SEO algorithm is constantly changed, tweaked & updated • Websites and documents being searched are also constantly changing • Varies by Search Engine – some give more weight to on-page factors, some to link popularity

  10. Steps to developing a good SEO strategy • Research desirable keywords and search phrases (Word Tracker, Overture, Google AdWords) • Identify search phrases to target (should be relevant to business/market, obtainable and profitable) • “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. • Help in writing copy to appeal to both search engines and actual website visitors • Study competitors (competing websites) and search engines • Implement a quality link building campaign • Add Quality content • Constant monitoring of rankings for targeted search terms

  11. Basic tips for optimization • Research keywords related to your business • Identify competitors, utilize benchmarking techniques and identify level of competition • Utilize descriptive title tags for each page • Use text links when ever possible • Use appropriate keywords in your content and internal hyperlinks (don’t overdo!) • Obtain inbound links from related websites • Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced • Educate yourself about search engine marketing

  12. Advantages OF SEO • Perspective (Global / Regional) • Targeted Traffic • Increase Visibility • High ROI (Return on Investment) • Long term positioning • Cost-effective • Flexibility

  13. Disadvantages • You may be prevented from competing on a level playing field, because competitors and even affiliates may use less ethical black hat SEO techniques. • As a consequence, the biggest disadvantage of top SEO services in Salt Lake City is a lack of control. You are subject to changes in the algorithm. • In competitive sectors it may be very difficult to get listed in the top few results for competitive phrases

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