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Russia Market Update Go West Summit 2010 U.S. Commercial Service - Moscow

Russia Market Update Go West Summit 2010 U.S. Commercial Service - Moscow Outline Key Facts Growth Factors Statistics Travel Habits Visit USA Russia Key Facts: The Largest Country in the World Key Facts: A Big and Growing Market Population: 143 million Rapid economic growth:

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Russia Market Update Go West Summit 2010 U.S. Commercial Service - Moscow

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  1. Russia Market Update Go West Summit 2010 U.S. Commercial Service - Moscow

  2. Outline • Key Facts • Growth Factors • Statistics • Travel Habits • Visit USA Russia

  3. Key Facts: The Largest Country in the World

  4. Key Facts: A Big and Growing Market • Population: 143 million • Rapid economic growth: • For the period 2000-2008, economy showed over 70% growth, with real disposable income growing over 200% • Market was mostly Moscow

  5. Growth Factors • Growth in spending capacity • Increase in price levels in Russia • Increase in business, educational and cultural exchanges • Development of outbound travel services • More favorable visa situation • Demand for additional destinations

  6. Russian Outbound Tourism • (2005-2009) • Top 10 • Turkey • Egypt • China • Finland • Italy • Germany • Spain • Greece • Bulgaria • Czech Republic • 21. United States Source: Russian Association of Travel Agencies

  7. Russian Outbound Tourist Travel 2005-2013 (f) Millions Source: Q1 Russian Tourism Report, BMI 2010

  8. Russians’ International Tourism Expenditures 2005-2013 (f)

  9. Historical U.S. Arrivals from Russia Source: ITA

  10. Travel Habits • Average duration of trip: • 12-14 days • Share of repeat visitors: • 30-40% and growing • Families traveling with children: • 30-35% • Traveling on short notice

  11. Travel Habits • Most popular destinations: • Cities: New York, Miami, Las Vegas • National Parks • Ski / Winter Resorts • Leisure / Entertainment Complexes • Choice of accommodation: • Deluxe (5 star) – 40% • Superior (4 star) – 40% • First Class (3 star) – 20%

  12. Travel Habits: Seasonal Fluctuations Monthly U.S. Arrivals from Russia

  13. Visit USA Russia: First Benchmarks 2008 – first attempt to create the committee (failed) November 2009 – first meeting of future Visit USA Russia members January 2010 – foundation documents submitted for registration April 2010 – estimated completion of registration

  14. Visit USA Russia: Structure and Membership • 7 Board members • 3 Audit Committee members • Membership fee: US $ 500/year • 40 prospective members • (32 Russian and 8 U.S. companies)

  15. Visit USA Russia: First Projects • Website: www.visit-usa.ru • Publications • Road Show (Fall 2010) • U.S. Pavilion at MITT-2011 • (March 17-20, 2010)

  16. Contact Information: Gulnara Kenzhebulatova U.S. Commercial Service – Moscow Commercial Specialist phone: +7-495-728-405 Gulnara.Kenzhebulatova@mail.doc.gov Margarita Babayan Visit USA-Russia, Chair phone: +7-495-935-7925/36 mobile: +7-906-756-1883 ms@usa-tour.com

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