Will Artificial Intelligence Change The World Of Digital Marketing Forever

1. Will Artificial Intelligence Change The World Of Digital Marketing Forever? A.I is Artificial intelligence which is a branch of science that aims to utilise technology to replace human tasks. But with the intricacies that lie in the vast field that is digital marketing can it still replace a role? Well the answer is partially, yes. Let’s delve into how A.I will change the world of Digital Marketing Forever: 1. Predictive analytics A.I has the ability to analyse the customer data, identify behaviours and patterns on the basis of which the future behaviour of customers is predicted. They process data and draw insights on a large scale. This data can be used to plan out to strategize your content and schedule it so as to reach your target audience timely and effectively. 2. Content creation Talking about content, you will be amazed to know the range of content you can obtain from an A.i. Be it short videos, blog posts or posters, with the right prompt you can get content as desired. Customer demographics upon which digital marketing heavily relies is easily fetched by A.I making the whole process becomes more efficient as it saves loads of time. Proper knowledge of user behaviour in turn helps attract more traffic to your content. 3. Chatbots These are the automated query tools that you may have come across on any website. You just have to feed a list of generic responses to the bot. This way you can ensure that your customers get the services 24/7. Though for more specific queries personalised responses may be required.

2. 4. Ads Optimisation There are a number of A.I tools that help you in creating and planning the execution of your online ad campaigns. They can also generate ideas for catchy headlines, comprehensive descriptions among other things. Though in the end you would have to choose the ideas that align with your vision or tweak the current ideas to match them. These were some of the ways in which artificial intelligence is leveraged in the field of digital marketing. It can be inferred from the above points that A.I can do large scales of work, but needs to be pointed in the right direction. The more specific your prompt will be, the more specific data you will receive. Thus, though A.I can be a valuable tool, it is upon the marketer to make the most use out of it by giving strategic guidance. The experts in this field will always be in demand as their unique skills and emotional intelligence cannot be replicated by A.I. To conclude, the A.I will prove to be a great asset to those who have an expertise in digital marketing. If you are looking for digital marketing services then look no further! Verve media is a SEO agency in Mumbai that provides tailor-made, strategy-based SEO solutions to help brands achieve their goals through digital medium. Their prestigious list of clients includes- Shell, Uber, NABARD, Pragati. Among many awards, their film ‘Tashi’ has won the best film (fiction category) in the Pune Film Festival.